Sales Supervisor

Position Overview

We are seeking a dynamic and results-driven Sales Supervisor to oversee and enhance the performance of our key accounts within the Fast-Moving Consumer Goods (FMCG) sector. This pivotal role will support the execution of strategic customer plans, drive sales growth, and ensure seamless collaboration across multiple departments, including Marketing, Supply Chain, Finance, and Sales Operations. The ideal candidate will play a critical role in maintaining strong customer relationships, optimizing promotional activities, and ensuring product availability to meet market demands.

Key Responsibilities

Account Management & Strategic Support

The Sales Supervisor will work closely with the Key Account Manager to oversee the day-to-day operations of assigned key e-commerce accounts. This includes:

• Assisting in the development and execution of customer-specific business plans and commercial strategies.
• Preparing and presenting customer presentations, business reviews, and performance reports to track progress against targets.
• Maintaining meticulous records of customer agreements, promotions, and action plans to ensure alignment with business objectives.
• Coordinating with internal teams to address customer requests and resolve operational challenges in a timely manner.

Sales Performance & Reporting

This role requires a proactive approach to monitoring and analyzing sales performance to drive continuous improvement:

• Tracking daily, weekly, and monthly sales performance for assigned accounts, identifying trends and variances by customer, product, category, and SKU.
• Preparing detailed sales reports and performance updates to highlight achievements and areas requiring attention.
• Collaborating with the Key Account Manager to identify sales opportunities, address performance gaps, and implement corrective actions.
• Providing actionable insights to support data-driven decision-making and strategic planning.

Promotional Execution & Market Intelligence

The Sales Supervisor will ensure the successful implementation of customer-specific promotions and commercial initiatives:

• Coordinating with customers and internal teams to execute promotions in alignment with agreed timelines and objectives.
• Monitoring promotional displays, pricing accuracy, product visibility, and availability to maximize impact.
• Conducting post-promotion evaluations to assess effectiveness and identify opportunities for future improvements.
• Tracking competitor pricing, promotions, and product launches to stay ahead in the market.
• Analyzing category trends and market dynamics to inform strategic recommendations for account growth.

Product Availability & Customer Service

Maintaining optimal product availability and ensuring high service levels are critical to this role:

• Monitoring stock levels and product availability across assigned customers to prevent out-of-stock situations.
• Coordinating with Sales Operations and Supply Chain teams to resolve availability issues and improve fulfillment rates.
• Following up on customer orders and escalating recurring supply chain or service issues to the Key Account Manager.
• Supporting the implementation of initiatives to enhance product availability and customer satisfaction.

Cross-Functional Collaboration & Communication

Effective communication and collaboration with internal and external stakeholders are essential for success:

• Serving as a liaison between assigned customers and internal teams, including Marketing, Finance, and Supply Chain, to ensure seamless execution of account plans.
• Facilitating timely resolution of customer inquiries, operational issues, and commercial challenges.
• Maintaining professional and proactive communication with customer contacts to build strong, long-term relationships.
• Supporting the preparation for customer meetings, business reviews, and strategic discussions.

Administrative & Reporting Duties

The Sales Supervisor will ensure accurate and timely documentation and reporting to support business operations:

• Maintaining comprehensive records of customer activities, sales performance, promotions, and pricing information.
• Preparing weekly and monthly account performance reports to track progress and highlight key insights.
• Supporting the development of sales forecasts and promotional plans based on market trends and customer requirements.
• Ensuring all customer-related documentation is up-to-date, organized, and readily accessible for review.

Qualifications & Skills

To excel in this role, candidates should possess the following:

• A bachelor’s degree in Business Administration, Marketing, Supply Chain Management, or a related field.
• A minimum of 3-5 years of experience in sales, account management, or a similar role within the FMCG industry.
• Strong analytical skills with the ability to interpret sales data, market trends, and performance metrics.
• Excellent communication and interpersonal skills to build and maintain relationships with customers and internal teams.
• Proficiency in using sales and reporting tools, as well as Microsoft Office Suite (Excel, PowerPoint, Word).
• Demonstrated ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
• A proactive mindset with a focus on continuous improvement and customer satisfaction.