Brand Senior Specialist

About the Role

Join Basamh Group, a leading regional enterprise with over 75 years of expertise in empowering individuals and organizations to achieve sustainable success. As a Brand Senior Specialist, you will play a pivotal role in driving our mission to deliver consumer-centric excellence across the MEA region. Our diverse ecosystem, comprising Basamh Trading Company (BTC) in retail, Specialized Food Services (SFS) in HORECA, GoodyCo in marketing and brand building, and Thokoman Foods in manufacturing, offers a dynamic platform to contribute to impactful brand strategies and business growth. Guided by our core values of true ownership, passion for growth, transparency, and family spirit, we foster long-term partnerships with our people and stakeholders, aiming to uplift communities and build a legacy of success.

Key Responsibilities

As a Brand Senior Specialist, your primary responsibility will be to execute and support brand strategies that align with our business objectives. Your role will involve a range of critical tasks, including:

• Brand Execution and Coordination: Implement assigned brand activities and marketing initiatives in strict adherence to approved brand plans, guidelines, and timelines. Coordinate cross-functional efforts to ensure seamless execution across media, digital platforms, promotional activities, and consumer touchpoints.
• Project and Campaign Management: Oversee assigned brand projects and marketing campaigns, ensuring timely delivery and adherence to quality standards. Develop and manage brand communication materials, promotional content, digital assets, and consumer engagement initiatives to enhance brand visibility and impact.
• Market and Performance Insights: Monitor market trends, competitor activities, consumer insights, and brand performance metrics. Consolidate findings into actionable reports to inform strategic brand decisions and drive growth.
• Innovation and Product Development: Support new product development, product extensions, and innovation initiatives. Collaborate with cross-functional teams, including Commercial, Sales, R&D, Operations, and Supply Chain, to ensure successful product launches and market penetration.
• Stakeholder Collaboration: Act as a liaison between the Brand team and external partners, including agencies and third-party vendors. Ensure alignment with brand positioning, identity, and guidelines while managing day-to-day deliverables, timelines, and execution quality.
• Performance Tracking and Reporting: Monitor campaign and initiative performance against agreed KPIs. Prepare comprehensive performance reports and analyses to evaluate effectiveness and identify opportunities for optimization.
• Budget and Resource Management: Track budgets for assigned brand activities, ensuring efficient allocation of resources. Follow up on purchase requests, invoices, and commitments to maintain financial accountability.
• Reporting and Documentation: Prepare brand presentations, market updates, and other materials as required by the Brand team to support strategic decision-making and internal communication.

Qualifications and Experience

To excel in this role, you should possess the following qualifications and experience:

• 1–2 years of relevant experience in brand management, marketing, or a related field, with a preference for candidates from FMCG, food, or consumer goods industries.
• A Bachelor’s degree in Marketing, Business Administration, or a related discipline.

Work Environment and Culture

At Basamh Group, we are committed to attracting and retaining top talent by offering a dynamic and rewarding work environment. Our culture is built on the principles of growth, innovation, and collaboration, supported by comprehensive development opportunities such as hands-on learning, online resources, interactive training, and personalized coaching. We foster a family spirit that values every individual, ensuring they feel supported, empowered, and motivated to contribute to our collective success. Join us and be part of a legacy that inspires future leaders while making a meaningful impact in your professional journey.