Senior Performance Marketing Specialist

Drive Exponential Growth as a Senior Performance Marketing Specialist at VIKST

Are you a high-caliber Senior Media Buyer with a relentless passion for performance marketing? VIKST is seeking a dynamic Senior Performance Marketing Specialist to lead our strategic growth initiatives, leveraging Meta Ads to scale DTC brands across the UAE and GCC. This is not merely a role focused on ad execution—it is an opportunity to become a trusted growth partner, guiding brands with data-driven insights and innovative strategies to maximize revenue and customer lifetime value.

Your Mission

As a Senior Performance Marketing Specialist, you will take ownership of high-impact Meta Ads campaigns (Instagram & Facebook), driving scalable growth through meticulous optimization and strategic planning. Your role extends beyond campaign management to encompass the entire customer journey, from ad creative and landing page optimization to long-term customer retention strategies. You will collaborate closely with creative specialists, developers, and clients to align messaging with performance objectives, ensuring every touchpoint contributes to measurable business growth.

Key Responsibilities

• Campaign Leadership: Develop, audit, and scale high-performing Meta Ads campaigns, leveraging deep expertise in audience segmentation, creative testing, and bidding strategies to achieve exceptional ROAS.
• Strategic Growth: Design end-to-end customer journeys that enhance conversion rates and maximize LTV, from first impression to repeat purchase.
• Data-Driven Optimization: Analyze performance metrics to identify bottlenecks, isolate inefficiencies, and implement scalable solutions that drive sustainable growth.
• Cross-Functional Collaboration: Partner with creative and development teams to refine ad creatives, landing pages, and user experiences that align with performance goals.
• Client Advisory: Participate in client strategy calls, providing proactive insights and recommendations that go beyond standard reporting to deliver actionable growth strategies.
• Platform Expansion: Evaluate and explore scaling opportunities on additional platforms such as Snapchat, TikTok, and Google Ads, where relevant to the brand’s objectives.

Your Ideal Profile

We are looking for a performance marketing expert who thrives in fast-paced, results-driven environments. The ideal candidate possesses:

• Proven Meta Ads Mastery: Extensive hands-on experience managing Meta Ads campaigns with significant budgets, demonstrating a track record of scaling revenue and efficiency.
• eCommerce Expertise: A deep understanding of performance marketing within the eCommerce sector, with a focus on driving conversions and customer acquisition.
• Strategic Acumen: The ability to articulate and execute growth strategies, advising founders and CMOs with confidence and clarity.
• Analytical Rigor: Proficiency in dissecting performance data to uncover actionable insights, optimize campaigns, and identify scalable opportunities.
• Communication Excellence: Exceptional written and verbal communication skills in English, enabling seamless collaboration with clients and internal teams.
• Adaptability & Accountability: A passion for fast-moving teams, direct feedback, and a results-oriented mindset that thrives under pressure.
• Bonus Qualifications: Experience with Snapchat, TikTok, or Google Ads is a plus, though Meta Ads expertise remains a non-negotiable requirement.

Why VIKST?

Join a high-energy team of A-players dedicated to scaling ambitious brands across the UAE and GCC. At VIKST, you will benefit from:

• Elite Growth Opportunities: Work with forward-thinking brands poised for rapid expansion, backed by a team that values innovation and execution.
• Collaborative Culture: Engage with a driven, supportive, and results-focused team that fosters professional growth and camaraderie.
• Continuous Learning: Access our internal VIKST Academy, offering top-tier training and resources to refine your skills and stay ahead of industry trends.
• Rewarding Perks: Enjoy annual team workcations, competitive compensation aligned with your experience and impact, and a work environment that recognizes and rewards excellence.

If you are a performance marketing specialist who thrives on scaling brands, loves data-driven strategy, and seeks a role where your impact is measured in revenue growth, VIKST is the perfect next step in your career. Apply today and become a driving force behind the success of our clients and our team.