Performance Manager

Performance Marketing Manager – Drive Data-Driven Growth Across High-Performing E-Commerce Brands

Are you a strategic performance marketing leader with a proven track record of scaling paid advertising campaigns while maximizing return on ad spend (ROAS) and customer acquisition? We are seeking a dynamic and results-oriented Performance Marketing Manager to join our team and elevate our digital advertising strategy across multiple e-commerce brands. In this pivotal role, you will take full ownership of paid media performance, optimizing campaigns across leading platforms to deliver measurable growth, efficiency, and profitability.

As our Performance Marketing Manager, you will be responsible for designing, executing, and refining high-impact paid advertising campaigns that drive conversions, enhance customer acquisition, and scale revenue. This is not just a campaign management role—it’s an opportunity to shape the future of our digital marketing strategy by leveraging data, creativity, and strategic thinking to outperform competitors and exceed key performance indicators (KPIs).

Key Responsibilities

Your role will encompass a comprehensive range of responsibilities, ensuring that every dollar spent on advertising delivers maximum value:

• Campaign Strategy and Execution: Plan, launch, and manage paid advertising campaigns across Meta Ads (Facebook & Instagram), Google Ads, YouTube Ads, TikTok Ads, and Snapchat Ads, ensuring alignment with brand objectives and market trends.
• Budget Management: Allocate and optimize daily and monthly advertising budgets across multiple brands, balancing short-term performance with long-term growth strategies.
• Performance Optimization: Continuously analyze and refine campaigns based on critical metrics such as ROAS, cost per acquisition (CPA), customer acquisition cost (CAC), click-through rate (CTR), conversion rate (CVR), and revenue generated. Identify underperforming elements and implement data-driven improvements to enhance efficiency.
• Campaign Diversification: Develop and manage prospecting, retargeting, and remarketing campaigns tailored to different customer segments, ensuring a cohesive and high-converting funnel.
• Creative and Audience Testing: Conduct A/B testing for creatives, audience targeting, offers, landing pages, and campaign structures to identify the most effective combinations and maximize engagement and conversions.
• Competitive and Market Analysis: Monitor competitors, emerging advertising trends, and new opportunities across digital platforms to stay ahead of the curve and capitalize on untapped growth potential.
• Reporting and Insights: Prepare clear, actionable weekly and monthly performance reports that highlight key insights, trends, and recommendations for continuous improvement.
• Tracking and Attribution: Ensure accurate conversion tracking and attribution across all advertising channels using tools such as GA4, Google Tag Manager, Meta Pixel, TikTok Pixel, and Snapchat Pixel.
• Customer Journey Optimization: Identify and address bottlenecks in the customer journey, landing pages, or checkout process that may negatively impact advertising performance, ensuring a seamless and high-converting experience.
• Cross-Brand Growth: Support the simultaneous growth of multiple e-commerce brands, aligning advertising strategies with individual brand goals while maintaining consistency in performance standards.

Requirements

To excel in this role, you must bring a blend of technical expertise, analytical rigor, and creative problem-solving skills:

• Proven Experience in Performance Marketing: A strong background in performance marketing and paid media, with hands-on experience managing high-volume advertising campaigns across multiple platforms.
• Platform Proficiency: Deep knowledge and experience with Meta Ads Manager, Google Ads, YouTube Ads, TikTok Ads Manager, and Snapchat Ads Manager, including campaign setup, optimization, and performance analysis.
• Budget Management: Extensive experience managing significant e-commerce advertising budgets, with a focus on maximizing ROI and minimizing wasteful spend.
• Key Metrics Mastery: A thorough understanding of critical performance metrics such as ROAS, CPA, CAC, lifetime value (LTV), CTR, CPM, CPC, and conversion rate optimization to drive data-informed decisions.
• Tracking and Analytics: Proficiency with GA4, Google Tag Manager, Meta Pixel, TikTok Pixel, Snapchat Pixel, and other conversion tracking tools to ensure accurate measurement and attribution.
• E-Commerce Platforms: Experience with Shopify or other e-commerce platforms is highly preferred, as it will enable seamless integration and optimization of advertising efforts.
• Analytical and Decision-Making Skills: The ability to analyze complex data sets quickly and make fast, performance-driven decisions that enhance campaign effectiveness.
• Creative Testing Expertise: A strong grasp of how creative performance impacts paid media results, including the ability to design and execute A/B tests for creatives, hooks, formats, and concepts.
• Regional Insight: Experience in the Saudi Arabian or GCC e-commerce market is highly preferred, as it will allow you to tailor strategies to local consumer behaviors and market dynamics.
• Industry-Specific Knowledge: Familiarity with beauty, cosmetics, skincare, haircare, or fast-moving consumer goods (FMCG) brands is a plus, though not mandatory.

What We Are Looking For

We are not merely looking for someone who can launch campaigns—we are seeking a performance-driven leader who can:

• Take Ownership of Advertising Performance: Assume full responsibility for the success of our paid advertising initiatives, ensuring that every campaign is aligned with business goals and delivers measurable results.
• Understand the Numbers: Develop a deep understanding of performance metrics and KPIs, translating data into actionable strategies that enhance campaign efficiency and scalability.
• Identify and Scale Profitable Opportunities: Recognize high-performing elements within campaigns and scale them effectively, while swiftly eliminating underperforming strategies to optimize budget allocation.
• Be Highly Analytical and Proactive: Approach challenges with a proactive mindset, leveraging data and insights to anticipate trends, mitigate risks, and capitalize on opportunities.
• Manage Multiple Brands and Platforms: Demonstrate the ability to juggle responsibilities across multiple brands and advertising platforms simultaneously, ensuring consistency and excellence in performance.
• Collaborate Effectively: Work closely with cross-functional teams, including creative and product teams, to align advertising strategies with broader business objectives and deliver cohesive, high-impact campaigns.

If you are a results-driven performance marketing professional with a passion for continuous improvement and a commitment to driving growth through data and creativity, we invite you to join our team and make a meaningful impact on our e-commerce brands.