Performance Manager

Performance Manager – Drive Scalable Growth Through Strategic Paid Advertising

We are seeking a dynamic and results-driven Performance Manager to lead our paid advertising initiatives across multiple e-commerce brands. The ideal candidate will possess deep expertise in performance marketing, with a proven track record of scaling campaigns across Meta Ads, Google Ads, YouTube Ads, TikTok Ads, and Snapchat Ads. This role demands a strategic mindset, analytical rigor, and a relentless focus on optimizing return on ad spend (ROAS), customer acquisition, and sustainable growth. If you thrive in a fast-paced environment and are passionate about turning data into actionable insights, we invite you to join our team.

Key Responsibilities

The Performance Manager will be responsible for the end-to-end management of paid advertising campaigns, ensuring maximum efficiency and profitability. Your core duties will include:

• Campaign Management & Optimization: Plan, launch, and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram), Google Ads, YouTube Ads, TikTok Ads, and Snapchat Ads. Continuously refine targeting, bidding strategies, and ad creatives to enhance performance metrics.
• Budget & Performance Tracking: Oversee daily and monthly advertising budgets across multiple brands, ensuring alignment with revenue targets. Monitor key performance indicators (KPIs) such as ROAS, CPA, CAC, CTR, CVR, and revenue to drive data-informed decisions.
• Audience & Creative Strategy: Develop and manage prospecting, retargeting, and remarketing campaigns to maximize customer lifetime value. Conduct rigorous A/B testing on creatives, audiences, offers, landing pages, and campaign structures to identify high-performing combinations.
• Data Analysis & Reporting: Analyze campaign performance to uncover growth opportunities, trends, and competitive insights. Prepare detailed weekly and monthly reports to stakeholders, highlighting progress, challenges, and strategic recommendations.
• Technical & Analytical Oversight: Ensure accurate conversion tracking and attribution across all channels by managing pixels, tracking events, Google Tag Manager, GA4, and platform-specific conversion tracking. Diagnose issues in the customer journey, landing pages, or checkout process that may hinder performance.
• Cross-Functional Collaboration: Partner with the creative team to align on high-performing ad concepts, hooks, and formats. Work closely with other departments to optimize the entire marketing funnel and support the growth of multiple e-commerce brands simultaneously.

Requirements & Qualifications

To excel in this role, you must bring a blend of technical expertise, analytical acumen, and a results-oriented mindset. The ideal candidate will meet the following criteria:

• Proven Performance Marketing Experience: Hands-on experience in performance marketing and paid media, with a strong focus on e-commerce advertising.
• Platform Proficiency: In-depth knowledge of Meta Ads Manager, Google Ads, YouTube Ads, TikTok Ads Manager, and Snapchat Ads Manager.
• E-Commerce & Budget Management: Experience managing substantial advertising budgets for e-commerce brands, with a deep understanding of ROAS, CPA, CAC, LTV, CTR, CPM, CPC, and conversion rate optimization.
• Technical & Analytical Skills: Proficiency in GA4, Google Tag Manager, Meta Pixel, TikTok Pixel, Snapchat Pixel, and conversion tracking. Familiarity with Shopify and/or other e-commerce platforms is a significant advantage.
• Market & Industry Insight: A strong understanding of the Saudi Arabian/GCC e-commerce landscape is highly preferred. Experience with beauty, cosmetics, skincare, haircare, or FMCG brands is a plus.
• Strategic & Analytical Mindset: Ability to interpret complex data, identify trends, and make fast, performance-driven decisions. A proactive and organized approach to managing multiple brands and platforms is essential.

What We Value in a Candidate

We are not merely looking for someone to launch campaigns—we seek a Performance Manager who takes full ownership of advertising outcomes. The ideal candidate will:

• Demonstrate a deep understanding of numbers, identifying what works and scaling it while eliminating underperforming strategies.
• Be highly analytical, detail-oriented, and capable of translating data into actionable insights.
• Exhibit strong organizational skills to manage multiple brands and advertising platforms efficiently.
• Possess a proactive attitude, continuously seeking opportunities to optimize and innovate within the advertising ecosystem.

If you are a strategic thinker with a passion for performance marketing and a track record of driving scalable growth, we encourage you to apply. Join us in shaping the future of e-commerce advertising.