User Acquisition Manager (Meta, New Project)

About the Role

We are seeking a highly motivated and results-driven User Acquisition Manager (Meta, New Project) to join our dynamic team, based in Saudi Arabia. This role is a hands-on growth position with full ownership of Meta as a core acquisition channel for a cutting-edge AI-powered EdTech product. The ideal candidate will manage substantial paid media budgets while optimizing for sustainable Return on Advertising Spend (ROAS), Lifetime Value (LTV), and scalable growth. This position offers a unique opportunity to shape the growth trajectory of a new product in an automation-first environment, combining campaign execution, experimentation, funnel optimization, and performance analysis.

Key Responsibilities

As a User Acquisition Manager, you will be accountable for the following:

• End-to-End Meta Ads Management: Own the entire Meta Ads acquisition process, from initial campaign setup and structure to ongoing optimization and scaling.
• Budget Management & Performance Optimization: Oversee significant monthly paid social budgets with a strong focus on ROAS, LTV, acquisition efficiency, and sustainable growth.
• Campaign Strategy & Execution: Develop, launch, test, and scale campaign structures and acquisition strategies based on performance data and market insights.
• Hands-On Optimization: Work directly within advertising accounts to monitor performance, identify issues, and implement optimization opportunities in real time.
• Automation & Process Improvement: Operate and contribute to the evolution of UA automation systems, campaign logic, and performance processes to enhance efficiency and scalability.
• Testing & Experimentation: Design structured testing frameworks covering audiences, campaigns, creatives, funnels, and acquisition strategies to uncover high-potential growth levers.
• Cross-Functional Collaboration: Partner closely with product and creative teams to develop and execute creative and funnel experiments that drive conversion improvements.
• Data-Driven Decision Making: Analyze performance data to identify scalable growth opportunities and translate findings into actionable initiatives that align with business objectives.
• Documentation & Knowledge Sharing: Maintain clear and comprehensive documentation covering campaign logic, testing approaches, processes, and optimization frameworks to ensure transparency and scalability.
• Initial Ownership & Impact: During the first three months, take full ownership of Meta performance, build deep knowledge of the product funnels and metrics, independently optimize campaigns, identify scaling opportunities, and contribute improvements to automation and campaign structures.

Requirements

To excel in this role, you must meet the following qualifications:

• Experience: Minimum of 3 years in User Acquisition, Performance Marketing, or a closely related growth role.
• Meta Ads Expertise: Strong hands-on experience with Meta Ads, including managing and scaling paid social campaigns to drive measurable results.
• Budget Management: Proven track record of managing significant advertising budgets while maintaining a strong focus on performance and profitability.
• Product Knowledge: Background working with subscription-based or B2C digital products, with a deep understanding of user acquisition funnels.
• Analytical & Experimental Mindset: Ability to leverage data to make informed growth decisions and a passion for continuous experimentation and optimization.
• Funnel Expertise: Solid understanding of digital acquisition funnels, including web-to-web, web-to-app, or app-based journeys.
• Technical Skills: Proficiency in Excel or Google Sheets for analyzing campaign and performance data, with the ability to derive actionable insights from complex datasets.
• Independence & Ownership: Capacity to work independently, take full ownership of a core acquisition channel, and thrive in a fast-paced, results-driven environment.
• Problem-Solving: Strong problem-solving skills and a continuous-improvement mindset to drive innovation and efficiency in user acquisition strategies.
• Language Proficiency: English proficiency at approximately B1 level or above.
• Bonus Skills: Experience with automation, rules, scripts, or other performance marketing automation tools is a plus. Knowledge of mobile measurement and attribution is also advantageous.

What We Offer

This role provides a unique opportunity to work in a fully remote, global environment while taking ownership of a critical acquisition channel. You will have the chance to manage significant budgets and influence the growth trajectory of a new AI-powered EdTech product. Our automation-first environment encourages innovation and continuous improvement, with opportunities to work with and enhance AI-driven UA systems. Additional benefits include:

• Company-provided medical expense compensation.
• Access to AI subscriptions and other productivity tools to support your work.
• Flexible paid time off to maintain a healthy work-life balance.
• High level of autonomy and the ability to make a direct impact on the success of a groundbreaking product.