Career Opportunities: Digital and Social Media Manager (89332)

Position Overview

Almarai, a leading multinational food and beverage company based in Saudi Arabia, is seeking a highly motivated and skilled Digital and Social Media Manager to join our dynamic team. This on-site role is based in Saudi Arabia and offers a unique opportunity to shape and execute innovative digital strategies that enhance brand visibility, engagement, and customer loyalty. The ideal candidate will possess a deep understanding of digital marketing trends, social media platforms, and data-driven decision-making to drive measurable results for our organization.

Key Responsibilities

• Strategic Planning: Develop and implement comprehensive digital and social media strategies aligned with Almarai’s business objectives, ensuring consistent brand messaging across all platforms.
• Content Creation & Management: Oversee the creation, curation, and scheduling of high-quality, engaging content tailored to diverse audience segments, including social media posts, blogs, videos, and infographics.
• Platform Optimization: Manage and optimize social media accounts (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) to maximize reach, engagement, and conversion rates, leveraging analytics to refine performance.
• Community Engagement: Foster meaningful interactions with followers, respond to inquiries, and cultivate a vibrant online community through proactive engagement and customer service initiatives.
• Paid Advertising: Plan, execute, and monitor paid social media campaigns, including budget allocation, targeting, and performance tracking to ensure optimal ROI and lead generation.
• Influencer & Partnership Collaborations: Identify, negotiate, and manage partnerships with influencers, brand ambassadors, and industry stakeholders to amplify Almarai’s reach and credibility.
• Analytics & Reporting: Utilize advanced analytics tools (e.g., Google Analytics, Meta Business Suite, Hootsuite) to track KPIs, measure campaign success, and provide actionable insights to senior leadership for continuous improvement.
• Crisis Management: Monitor online sentiment, address negative feedback or crises promptly, and implement reputation management strategies to safeguard Almarai’s brand image.
• Cross-Functional Collaboration: Work closely with marketing, sales, product development, and customer service teams to ensure cohesive messaging and alignment with overall business goals.
• Trend Monitoring: Stay abreast of emerging digital marketing trends, platform algorithm updates, and industry best practices to maintain a competitive edge and drive innovation.

Qualifications & Skills

To excel in this role, candidates must meet the following criteria:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field; a master’s degree or relevant certifications (e.g., Google Analytics, Meta Blueprint) are advantageous.
• Minimum of 5 years of progressive experience in digital and social media management, with a proven track record of delivering successful campaigns in the FMCG (Fast-Moving Consumer Goods) sector preferred.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Buffer) and analytics platforms (e.g., Google Analytics, Meta Ads Manager).
• Strong copywriting and content creation skills, with the ability to craft compelling, audience-centric messaging across various formats.
• Expertise in paid social advertising, including budget management, A/B testing, and performance optimization.
• Exceptional project management abilities, with the capacity to multitask, prioritize deadlines, and work under pressure in a fast-paced environment.
• Analytical mindset with the ability to interpret data, generate insights, and translate them into strategic recommendations.
• Excellent communication and interpersonal skills, with fluency in English and Arabic (written and verbal) required; additional languages are a plus.
• Demonstrated leadership qualities, including the ability to mentor junior team members and collaborate effectively with stakeholders at all levels.
• Familiarity with SEO, SEM, email marketing, and other digital marketing channels is a valuable asset.

Why Join Almarai?

As a global leader in the food and beverage industry, Almarai offers a rewarding career path in a supportive and innovative work environment. Employees benefit from competitive compensation packages, professional development opportunities, and the chance to contribute to a brand that touches millions of lives daily. This role provides the perfect platform to leverage your digital expertise while making a tangible impact on one of the Middle East’s most iconic companies.

If you are passionate about digital marketing and eager to drive growth through strategic social media initiatives, we invite you to apply and become part of Almarai’s success story.