Vice President of TV & Direct Response Media

Vice President of TV & Direct Response Media – Strategic Leadership in High-Impact Media Acquisition

We are seeking a dynamic and results-driven Vice President of TV & Direct Response Media to spearhead the expansion of television as a scalable, data-driven customer acquisition engine within a rapidly growing residential real estate sector. This is a transformative opportunity to shape the future of media strategy in Saudi Arabia, driving measurable performance through innovative direct-response campaigns and strategic media investments.

In this high-visibility role, you will lead end-to-end television and direct-response media initiatives, ensuring alignment between creative execution, media buying, and performance attribution. Your strategic vision will be instrumental in optimizing the customer acquisition funnel, from initial demand generation to conversion, while fostering collaboration across digital marketing and sales teams. This is an entrepreneurial environment where your leadership will directly impact business growth, budget allocation, and long-term scalability.

Key Responsibilities

As the owner of television strategy, media buying, and financial performance, you will:

• Develop and execute a high-impact TV strategy across national Spanish-language networks, local broadcast, direct-response television (DRTV), connected TV (CTV), and offline channels, ensuring alignment with cost-per-lead and cost-per-transaction targets.
• Drive media investment and P&L ownership, allocating budgets strategically across networks, dayparts, and channels while maximizing return on investment (ROI) in concentrated metropolitan markets.
• Design and deploy trigger-based campaigns targeting homeowners undergoing significant life events—such as divorce, debt restructuring, retirement, or business capital needs—to capture high-intent audiences.
• Negotiate directly with television networks, securing favorable rates, daypart placements, adjacencies, and contractual terms while ensuring delivery accuracy and performance accountability.
• Lead creative direction for direct-response campaigns, including 30-, 60-, and 120-second spots, long-form formats, and testing strategies to optimize engagement and conversion.
• Build a robust measurement and attribution framework, connecting media spend to leads, appointments, contracts, and closed transactions for data-driven decision-making.
• Establish weekly optimization processes to refine media spend, scaling successful campaigns and halting underperforming ones based on real-time performance analytics.
• Collaborate with digital marketing and sales teams to ensure seamless handoff of TV-generated demand, reinforcing lead capture, retargeting, and nurturing strategies for maximum conversion.
• Manage external partnerships, including production agencies, media suppliers, and vendors, while maintaining direct accountability for performance outcomes.
• Leverage acquisition data to identify high-potential growth opportunities, providing actionable recommendations for scaling media investment in profitable channels.

Why This Role Matters

This is more than a job—it’s a chance to pioneer a new era in residential real estate marketing. Your strategic acumen will shape how an emerging category is positioned in the market, with the potential to expand scope, compensation, and equity participation as the business scales. Success here is measured in tangible results: leads generated, customer acquisition costs reduced, and closed transactions driven—all while fostering a culture of innovation and performance excellence.

Qualifications

We are looking for a seasoned professional with:

• 8+ years of experience in direct-response or performance marketing, with at least 5 years leading media teams responsible for consumer lead generation and revenue outcomes.
• Proven expertise in television as a lead-generation channel, including hands-on media buying, rate negotiations, DRTV/CTV campaign management, post-log verification, and performance-based scaling decisions.
• Experience managing $1M+ annual media budgets, with television representing a significant portion of the investment portfolio.
• Deep residential real estate industry knowledge, particularly in acquiring homeowners seeking to sell, with experience in home-buying businesses, real estate wholesaling, iBuyer models, sale-leaseback platforms, or seller-focused equity solutions.
• Strong analytical and negotiation skills, with the ability to interpret performance data, optimize spend, and drive measurable business growth.
• Entrepreneurial mindset and a passion for innovation, with the autonomy to shape strategy and execute high-impact campaigns in a fast-paced environment.

If you are a strategic thinker with a track record of delivering results in direct-response media, we invite you to apply and help us redefine the future of customer acquisition in residential real estate.