Marketing Specialist

Position Overview

We are seeking a dynamic and results-driven Marketing Specialist to join our team and play a pivotal role in shaping our brand’s presence across digital and traditional marketing channels. In this position, you will be responsible for designing, implementing, and optimizing integrated marketing campaigns that drive engagement, increase brand awareness, and deliver measurable business growth. Your expertise in data-driven decision-making, creative content development, and cross-functional collaboration will be essential to achieving our strategic objectives in the competitive food and beverage industry.

Key Responsibilities

The Marketing Specialist will oversee a diverse portfolio of marketing initiatives, ensuring alignment with brand guidelines and business goals. Your core responsibilities will include:

• Campaign Strategy & Execution: Develop and execute end-to-end marketing campaigns across digital (social media, paid advertising, email marketing, SEO/SEM, and AI-assisted tools) and offline channels (print, events, outdoor advertising). Ensure campaigns are data-informed, creative, and optimized for maximum ROI.
• Performance Analysis & Optimization: Utilize advanced analytics tools such as Google Analytics, Meta Business Suite, TikTok Ads Manager, and CRM platforms to track campaign performance, identify trends, and generate actionable insights. Continuously refine strategies based on data to enhance engagement and conversion rates.
• Content & Social Media Management: Curate and manage content calendars, ensuring consistent brand messaging and high-quality output. Oversee social media accounts, engage with audiences, and foster community growth while monitoring competitor activities and market trends.
• Cross-Functional Collaboration: Partner with designers, agencies, and external vendors to produce compelling marketing materials, including graphics, videos, and promotional content. Coordinate with sales, product, and customer service teams to ensure cohesive brand experiences.
• Brand Positioning & Consistency: Maintain a strong and unified brand identity across all marketing channels, ensuring messaging resonates with target audiences and aligns with company values.
• Innovation & Efficiency: Leverage AI-powered tools, such as generative design platforms, AI-assisted ad optimization, and content generation tools, to streamline workflows, enhance creativity, and improve campaign performance.

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 2 years of hands-on experience in marketing, with a strong preference for candidates with a background in the food and beverage industry.
• Proven track record in managing both digital and traditional marketing campaigns from conception to execution.
• Strong analytical skills with proficiency in interpreting data from multiple platforms, including Google Analytics, ad managers, and CRM tools.
• Familiarity with AI-driven marketing tools (e.g., ChatGPT, generative design software, AI-assisted ad platforms) to enhance productivity and campaign effectiveness.
• Deep understanding of SEO/SEM strategies, social media marketing best practices, and content development frameworks.
• Proficiency in marketing and design tools, including Canva, Adobe Creative Suite, Meta Ads Manager, and Google Ads.
• Exceptional written and verbal communication skills in both Arabic and English, with the ability to tailor messaging for diverse audiences.
• Strong project management capabilities, with the ability to prioritize tasks, meet deadlines, and manage multiple campaigns simultaneously.
• Creative problem-solving mindset with meticulous attention to detail and a commitment to delivering high-quality work.
• Collaborative team player with the ability to work effectively across departments and with external stakeholders.

Preferred Qualifications

While not mandatory, candidates with the following credentials will be given preference:

• Certifications from recognized platforms such as Google, HubSpot, or Meta Blueprint, demonstrating expertise in digital marketing.
• Prior experience in the food and beverage sector, with a deep understanding of consumer trends and industry-specific marketing challenges.