Director of Marketing

About the Role

We are partnering with a leading organization in Saudi Arabia to identify a visionary Director of Marketing who will spearhead our marketing strategy and drive scalable growth. This senior leadership position demands a commercially astute professional capable of transforming brand awareness into measurable revenue while fostering long-term customer relationships. As a hands-on leader, you will own the entire marketing lifecycle—from acquisition and conversion to retention and community engagement—while collaborating closely with cross-functional teams to support business expansion into new markets. This role is ideal for a dynamic, data-driven executive who thrives in a fast-paced environment and excels at building scalable marketing systems, processes, and high-performing teams.

Key Responsibilities

The Director of Marketing will be accountable for the following strategic and operational priorities:

• Strategic Leadership: Develop, implement, and refine the marketing strategy across acquisition, conversion, retention, brand, content, and community to align with company growth and revenue objectives. Establish clear budgets, KPIs, and measurable outcomes to ensure accountability and performance.
• Customer-Centric Approach: Deepen understanding of target audiences through behavioral insights to optimize the full customer journey—from discovery and purchase to repeat engagement and advocacy. Leverage segmentation and personalization to enhance customer experiences and drive lifetime value.
• Performance Optimization: Oversee paid media, SEO, and other growth channels to maximize profitable customer acquisition and ticket sales. Continuously test and refine strategies to improve customer acquisition cost (CAC), return on ad spend (ROAS), conversion rates, and lifetime value (LTV).
• E-Commerce Excellence: Lead digital conversion initiatives, including landing pages, booking journeys, mobile experiences, and checkout processes, to ensure seamless and high-converting user experiences.
• Scalable Growth Playbooks: Design and implement repeatable marketing frameworks for launching and scaling new locations, collaborating with Operations to align marketing investments with ticket inventory, seasonality, and market dynamics.
• Innovation and Expansion: Identify and test new channels, audiences, partnerships, and creative concepts to unlock additional growth opportunities. Stay ahead of industry trends and emerging technologies to maintain a competitive edge.
• Retention and Loyalty: Develop and execute retention strategies, including email, SMS, memberships, referrals, and reactivation campaigns, to increase repeat visits, customer frequency, and lifetime value.
• Brand Stewardship: Protect and evolve the brand through cohesive content, social media, influencer, PR, and community activation strategies. Create campaigns that foster genuine engagement, conversation, and advocacy across markets.
• Team Leadership and Development: Lead, mentor, and develop the Marketing team while maintaining a hands-on approach to execution, performance optimization, and talent management. Foster a culture of collaboration, innovation, and accountability.
• Cross-Functional Collaboration: Partner with senior leadership and departments such as Operations, Sales, Customer Experience, Technology, and Expansion to align marketing initiatives with broader business goals. Manage external agencies, freelancers, and partners to ensure high-quality delivery and measurable results.
• Process and System Optimization: Establish efficient systems, reporting structures, and playbooks that enable the marketing function to scale effectively without proportional headcount growth. Balance long-term brand building with immediate commercial priorities in a high-growth environment.

Qualifications and Experience

To excel in this role, candidates must possess the following qualifications and experience:

• Proven Leadership: Minimum of 8 years of progressive marketing experience, with a track record of leading and developing high-performing marketing teams in a consumer-facing, multi-location, or direct-to-consumer (DTC) environment.
• Commercial Acumen: Strong understanding of marketing analytics, performance metrics, and ROI-driven decision-making. Experience in e-commerce, hospitality, wellness, or similar industries is highly desirable.
• Strategic and Tactical Balance: Ability to translate high-level business objectives into actionable marketing strategies while maintaining a hands-on approach to execution and optimization.
• Customer Insight: Demonstrated expertise in leveraging customer data and behavioral insights to enhance the customer journey and drive engagement and retention.
• Collaboration and Influence: Exceptional interpersonal and communication skills, with the ability to collaborate effectively across departments and influence stakeholders at all levels.
• Innovation and Adaptability: A forward-thinking mindset with a passion for testing new ideas, embracing change, and driving continuous improvement in a dynamic business landscape.
• Cultural Fit: Alignment with the organization’s values, commitment to diversity and inclusion, and a drive to build a high-performing, inclusive team culture.