Digital Marketing & E-Commerce Growth Manager

About the Role

We are seeking a highly motivated and results-driven Digital Marketing & E-Commerce Growth Manager to join our dynamic team in Saudi Arabia. This commercially focused position is designed for a digital marketing professional who excels at transforming online visibility into measurable revenue growth. As the owner of our digital marketing strategy, you will develop and execute comprehensive initiatives across SEO, Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO), paid advertising, email marketing, landing page optimisation, and e-commerce enhancement. Your primary objective will be to generate high-quality B2B leads, drive online sales, and strengthen customer acquisition and retention across diverse segments and extensive product catalogues. This role offers a unique opportunity for an analytical, revenue-focused professional to take ownership of marketing strategies that directly impact commercial outcomes.

Key Responsibilities

The Digital Marketing & E-Commerce Growth Manager will play a pivotal role in shaping the company’s digital presence and commercial success. Your responsibilities will include:

• Inbound Marketing Strategy: Develop and implement an inbound marketing strategy to generate qualified B2B enquiries, quote requests, bulk orders, reseller opportunities, account applications, and online sales.
• Targeted Campaign Development: Design and execute targeted campaigns and lead-generation funnels tailored to specific industries, customer segments, product categories, and purchasing needs.
• Sales & Marketing Collaboration: Partner closely with sales and management teams to track leads from initial enquiry through conversion, enhance lead quality, and implement lead scoring, automated follow-up, and nurturing workflows.
• Organic Search Strategy: Own the organic search strategy, including SEO, AEO, and GEO, with a focus on keyword research, competitor analysis, technical optimisation, structured data, internal linking, content architecture, and search-intent analysis.
• Page Optimisation: Optimise product, category, service, and location-based pages to improve rankings and visibility across traditional search engines and AI-generated search results.
• Commercially Focused Content: Develop content that addresses pricing, bulk purchasing, product comparisons, specifications, delivery information, and frequently asked questions to drive conversions.
• Landing Page Creation: Design and optimise high-converting landing pages tailored to retail, wholesale, reseller, corporate, and government audiences.
• Conversion Rate Optimisation (CRO): Improve calls to action, forms, account applications, checkout journeys, and other conversion points through A/B testing and behavioural analysis.
• E-Commerce Platform Management: Manage and optimise the e-commerce platform, including product information, descriptions, specifications, imagery, category structures, pricing, stock information, promotions, and customer journeys.
• Revenue Growth Strategies: Develop and implement strategies to increase average order value, purchase frequency, and repeat revenue through bundles, volume offers, cross-selling, upselling, promotions, and abandoned-cart recovery.
• Paid Advertising Management: Plan, launch, and optimise paid advertising campaigns across Google Search, Shopping, Performance Max, remarketing, display, and relevant Meta or LinkedIn channels. Manage advertising budgets and continuously improve cost per qualified lead, customer acquisition cost, and return on advertising spend.
• Email Marketing & Automation: Build and execute segmented email marketing and automated lifecycle campaigns, including new enquiries, quote follow-ups, abandoned carts, account applications, repeat-order reminders, customer reactivation, product launches, and promotions.
• Data-Driven Decision Making: Analyse campaign, CRM, website, and sales data to identify which marketing activities generate customers and revenue, moving beyond vanity metrics to focus on commercial impact.
• Performance Tracking & Reporting: Develop and maintain weekly and monthly performance dashboards covering leads, quote requests, e-commerce sales, conversion rates, organic performance, advertising efficiency, average order value, repeat purchasing, and marketing-attributed revenue.
• Strategic Growth Identification: Collaborate with sales and management teams to identify priority products, customer segments, and growth opportunities.
• Continuous Optimisation: Continuously test, measure, and refine marketing initiatives to improve commercial performance and establish clear attribution between digital activities and business outcomes.

Ideal Candidate Profile

We are looking for a proactive and analytical professional with a passion for digital marketing and e-commerce growth. The ideal candidate will possess the following qualifications and attributes:

• Proven experience in digital marketing, with a strong focus on SEO, paid advertising, email marketing, and e-commerce optimisation.
• Demonstrated ability to develop and execute data-driven marketing strategies that deliver measurable revenue growth.
• Experience in managing and optimising e-commerce platforms, including product information, pricing, promotions, and customer journeys.
• Strong analytical skills with proficiency in using data to inform marketing decisions and optimise performance.
• Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams, including sales, management, and IT.
• Results-oriented mindset with a commitment to continuous learning and staying updated on industry trends and best practices.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Meta Ads, LinkedIn Ads, CRM systems, and marketing automation tools.
• Experience in B2B marketing, particularly in generating qualified leads and driving online sales.

Why Join Us?

As a Digital Marketing & E-Commerce Growth Manager, you will have the opportunity to make a significant impact on the company’s commercial success. You will work in a dynamic and collaborative environment, where your contributions will be directly measured by revenue, conversions, and sustainable business growth. This role offers the chance to take ownership of a comprehensive digital marketing strategy and drive meaningful results in a fast-paced, commercially focused setting.