Segmentation Head

Lead Strategic Customer Value Management in a Dynamic Financial Environment

Xebia is seeking a visionary and results-driven Segmentation Head to spearhead the Customer Value Management (CVM) strategy within our client’s Retail Banking division based in Riyadh, Saudi Arabia. This pivotal leadership role offers the opportunity to shape customer-centric initiatives that drive sustainable growth, optimize revenue streams, and enhance customer lifetime value across the entire lifecycle—from acquisition to retention and win-back. As the driving force behind segmentation and commercial strategy, you will collaborate closely with senior stakeholders to implement data-driven solutions that elevate customer engagement and operational efficiency.

The ideal candidate will bring a wealth of expertise in crafting and executing high-impact segmentation frameworks, pricing strategies, and revenue optimization tactics. With a focus on measurable outcomes, this role demands a strategic mindset, a proven track record in managing CVM KPIs, and the ability to lead cross-functional teams in executing impactful customer campaigns and experimentation frameworks. Your leadership will be instrumental in transforming customer insights into actionable strategies that align with broader business objectives.

Key Responsibilities

In this dynamic role, your responsibilities will include:

• Developing and implementing advanced customer segmentation strategies to identify high-value segments and tailor personalized engagement initiatives.
• Driving revenue growth through data-driven pricing models, cross-sell opportunities, and retention programs that enhance customer loyalty and lifetime value.
• Leading campaign effectiveness by designing and overseeing high-impact customer engagement initiatives, ensuring alignment with business goals and stakeholder expectations.
• Optimizing commercial levers to maximize operational efficiency and customer acquisition costs while maintaining a strong focus on profitability.
• Collaborating with senior leadership to align CVM strategies with broader business objectives, fostering a customer-centric culture that drives innovation and growth.
• Managing KPIs and performance metrics to track progress, analyze results, and iterate on strategies for continuous improvement.

Qualifications and Experience

To excel in this role, you will bring:

• 8-10+ years of progressive experience in Customer Value Management (CVM), Growth Strategy, Retail Banking, or Customer Lifecycle Management, with a demonstrated ability to drive measurable business outcomes.
• Deep expertise in customer segmentation, pricing strategies, commercial levers, and revenue optimization, leveraging data analytics and market insights to inform decision-making.
• Proven experience managing CVM KPIs, customer engagement campaigns, and experimentation frameworks, with a track record of delivering tangible results.
• Strong stakeholder management and leadership capabilities, with the ability to influence cross-functional teams and align strategies with organizational goals.
• Preferred experience in Retail Banking or Financial Services, where you have successfully navigated complex regulatory environments and driven customer-centric innovation.
• A strategic and analytical mindset, with a passion for leveraging technology and data to solve business challenges and create scalable solutions.

Join Xebia, a global leader in AI, Digital Transformation, and Intelligent Automation, as you take on this transformative opportunity to shape the future of customer value management in a rapidly evolving financial landscape. Your expertise will not only drive impactful change within our client’s organization but also contribute to Xebia’s mission of helping businesses accelerate innovation and growth through cutting-edge technology solutions.