Digital Marketing Manager- Inbound Lead Gen : Plumbing

About the Role

We are seeking a highly motivated and results-driven Digital Marketing Manager – Inbound Lead Generation for Plumbing Services to lead our digital growth initiatives in Saudi Arabia. This role is designed for a strategic and commercially minded professional who will own and execute an end-to-end inbound marketing strategy, transforming search, paid media, social channels, landing pages, and automation into high-quality leads for both commercial and residential plumbing services. The ideal candidate will thrive in a fast-paced environment, leveraging data-driven insights to optimize campaigns, enhance lead nurturing, and drive measurable revenue growth.

Key Responsibilities

As a Digital Marketing Manager, you will be responsible for developing and executing a comprehensive inbound marketing strategy tailored to the plumbing industry. Your core focus will be on generating qualified leads, increasing pipeline value, and maximizing return on investment through strategic SEO, paid advertising, conversion optimization, and CRM automation. Below are the key accountabilities of this role:

• Inbound Marketing Strategy: Develop and implement a data-driven inbound marketing strategy aligned with revenue and business growth objectives for commercial and residential plumbing services.
• Search Engine Optimization (SEO):
  • Conduct in-depth keyword and competitor research to identify high-intent search terms.
  • Execute technical and on-page SEO optimizations to improve search rankings and visibility.
  • Enhance local search performance through Google Business Profile optimization, local citations, and Google Maps visibility.
  • Develop a robust backlink strategy to strengthen domain authority and organic search presence.
• Paid Media Management:
  • Manage Google Ads and Meta Ads campaigns, including budget allocation, bidding strategies, audience targeting, and keyword optimization.
  • Develop high-converting ad creatives and landing pages tailored to services such as emergency plumbing, blocked drains, leak detection, hot-water systems, gas fitting, commercial plumbing, and preventative maintenance.
  • Implement retargeting programs to re-engage website visitors and improve conversion rates.
• Conversion Optimization:
  • Design and optimize high-converting landing pages and campaign funnels to maximize lead capture.
  • Develop persuasive, conversion-focused copy for service pages, blogs, case studies, FAQs, and advertisements.
  • Conduct A/B testing and multivariate testing to refine messaging, design, and user experience.
• Social Media & Content Marketing:
  • Manage social media channels, creating and curating content that highlights completed projects, customer testimonials, plumbing advice, promotions, and team updates.
  • Develop audience-specific messaging to engage homeowners, builders, developers, property managers, and facility managers.
• CRM Automation & Lead Nurturing:
  • Build and maintain automated workflows in GoHighLevel, including pipelines, forms, calendars, dashboards, and lead-routing systems.
  • Implement automation workflows such as missed-call text-back, appointment reminders, quote follow-ups, and review requests to enhance lead response and conversion rates.
  • Segment and nurture leads based on customer groups, including residential, commercial, strata, construction, and property management.
• Lead Generation & Campaign Development:
  • Create lead magnets, service offers, and seasonal campaigns to attract qualified inbound opportunities from target audiences.
  • Collaborate with sales and operations teams to track leads through the entire customer journey, from initial enquiry to booked work, identifying and addressing points of leakage.
• Performance Analysis & Optimization:
  • Monitor and analyze key performance metrics, including qualified lead volume, appointment rates, cost per qualified lead, conversion rates, search visibility, advertising ROI, pipeline value, and revenue attributed to marketing.
  • Leverage analytics, attribution modeling, and customer-quality data to continuously test and improve campaigns, landing pages, messaging, and channel performance.

Requirements

To excel in this role, you must possess a minimum of five years of experience in digital marketing, with a strong focus on inbound lead generation and measurable commercial outcomes. The ideal candidate will have a proven track record of generating leads for plumbing, trades, construction, property services, or similar local-service businesses. Below are the essential qualifications and skills required:

• Experience: 5+ years in digital marketing, with a demonstrated ability to drive inbound lead generation and measurable commercial results.
• Industry Knowledge: Prior experience in plumbing, trades, construction, property services, or another local-service business is highly desirable.
• Technical Skills:
  • Proficiency in SEO, including technical and on-page optimization, local search, and backlink development.
  • Expertise in managing Google Ads, Meta Ads, and retargeting campaigns.
  • Experience with CRM platforms, particularly GoHighLevel, and marketing automation tools.
  • Strong analytical skills, with the ability to interpret data and derive actionable insights.
• Strategic & Analytical Thinking: Ability to develop and execute data-driven strategies while continuously optimizing campaigns for improved performance and ROI.
• Collaboration & Communication: Excellent interpersonal and communication skills, with the ability to work closely with cross-functional teams, including sales, operations, and senior leadership.
• Ownership & Experimentation: A proactive and entrepreneurial mindset, with a passion for testing new strategies, tools, and tactics to drive innovation and growth.

If you are a results-oriented digital marketing professional with a passion for driving inbound lead generation and measurable commercial outcomes, we invite you to apply for this exciting opportunity.