CRM Marketing Specialist

About the Role

We are seeking a dynamic and results-driven CRM Marketing Specialist to join our team and play a pivotal role in driving revenue growth through strategic digital marketing initiatives. In this position, you will be responsible for designing, executing, and optimizing multi-channel marketing campaigns while leveraging data-driven insights to enhance performance and maximize return on investment. Your expertise will be instrumental in shaping our customer relationship management strategies, ensuring seamless engagement across email campaigns, automated workflows, and performance marketing initiatives.

Key Responsibilities

• Campaign Strategy & Execution: Develop and implement end-to-end digital marketing campaigns across diverse channels, including but not limited to paid advertising, email marketing, and CRM-driven initiatives. Ensure alignment with business objectives and target audience needs.
• Performance Optimization: Monitor, analyze, and optimize performance marketing campaigns to drive efficiency and effectiveness. Manage advertising investments to achieve optimal cost-per-acquisition (CPA) and return on ad spend (ROAS).
• CRM & Lifecycle Marketing: Support and enhance CRM marketing activities, including the design, execution, and automation of email campaigns. Develop and refine customer lifecycle workflows to nurture leads, retain customers, and drive repeat purchases.
• Data Analysis & Reporting: Conduct in-depth analysis of campaign performance metrics, providing stakeholders with clear, actionable insights. Generate comprehensive performance reports to inform strategic decision-making and identify areas for improvement.
• Cross-Functional Collaboration: Partner closely with Product, Design, Sales, Operations, and external agencies to align marketing efforts with broader business goals. Foster a collaborative environment to ensure cohesive execution of growth initiatives.
• Market & Competitor Research: Conduct thorough market and competitor analyses to uncover new growth opportunities. Utilize findings to refine marketing strategies and maintain a competitive edge in the industry.

Qualifications & Skills

• Experience: Minimum of 3 years in Growth Marketing, Performance Marketing, or a closely related field, with a proven track record of driving measurable results.
• Technical Proficiency: Advanced knowledge of Microsoft Excel for data analysis and reporting. Familiarity with CRM platforms, email marketing tools (e.g., Mailchimp, HubSpot), advertising platforms (e.g., Google Ads, Meta Ads), and analytics dashboards (e.g., Google Analytics, Tableau). Basic knowledge of SQL or Python is considered a valuable asset.
• Communication Skills: Exceptional written and verbal communication abilities in both English and Arabic, enabling effective collaboration with diverse teams and stakeholders.
• Education: Bachelor’s degree or equivalent qualification in Marketing, Business Administration, or a related discipline.
• Soft Skills: Demonstrated ability to work independently with a strong sense of ownership, problem-solving acumen, and adaptability in a fast-paced environment.

Work Environment

This role offers a flexible hybrid work model, combining remote and in-office collaboration to accommodate individual preferences while maintaining team synergy. Compensation for this position is structured in USD, reflecting the global nature of our operations and the value we place on your expertise.