Marketing Specialist

Position Overview

Window to the World Institute is seeking a dynamic and results-driven Marketing Specialist to spearhead our marketing initiatives in Madinah, Saudi Arabia. This role is pivotal in driving brand awareness, enhancing customer engagement, and ensuring measurable growth through strategic digital marketing, content creation, and customer experience optimization. The ideal candidate will combine creative flair with analytical precision to deliver impactful campaigns while maintaining cost efficiency and operational excellence.

Key Responsibilities

As a Marketing Specialist, you will be responsible for the following core functions:

• Digital Marketing & Growth Strategy:
  • Develop and implement comprehensive digital marketing strategies across platforms such as TikTok, Meta, Instagram, and other relevant channels.
  • Design, manage, and optimize paid advertising campaigns, including budget allocation, targeting, and performance tracking to maximize ROI and conversions.
  • Monitor and analyze key performance metrics such as Cost Per Lead (CPL), conversion rates, and campaign effectiveness, providing actionable insights and reports for stakeholders.
  • Lead Search Engine Optimization (SEO) initiatives to enhance online visibility and organic reach.
• Content & Social Media Management:
  • Curate and produce high-quality, engaging social media content, including posts, graphics, and short-form videos tailored to each platform.
  • Develop and maintain a cohesive content calendar to ensure consistent brand messaging and timely campaign execution.
  • Uphold brand identity standards across all digital touchpoints, ensuring a professional and cohesive visual and tonal presence.
  • Stay abreast of industry trends and platform algorithms to identify opportunities for increased engagement and enrollment.
• Customer Experience Enhancement:
  • Design and implement customer service strategies that elevate the customer journey from initial inquiry to enrollment and retention.
  • Monitor and respond to customer inquiries and leads promptly, ensuring a seamless and positive experience.
  • Analyze customer feedback and behavior to identify pain points and implement improvements that drive satisfaction and loyalty.
• Event & Community Engagement:
  • Plan, coordinate, and execute promotional events, workshops, and institutional activities to boost brand awareness and student enrollment.
  • Oversee event logistics, promotions, and post-event follow-up to maximize impact and engagement.
  • Collaborate with internal teams to support initiatives that foster community involvement and institutional growth.
• Budget Management & Financial Oversight:
  • Oversee marketing budgets, ensuring efficient allocation of resources and adherence to financial constraints.
  • Identify cost-saving opportunities and optimize spending to deliver maximum value from marketing investments.
  • Track and report on marketing expenditures, providing transparency and accountability to management.
  • Work closely with leadership to establish annual budgets, forecasts, and Key Performance Indicators (KPIs).
• Odoo & Data-Driven Decision Making:
  • Utilize Odoo to manage marketing workflows, customer information, lead tracking, and performance reporting.
  • Maintain accurate and up-to-date records of customer interactions and campaign data to inform strategic decisions.
  • Leverage data analytics to refine marketing strategies and support evidence-based business decisions.

Requirements & Qualifications

To excel in this role, candidates must meet the following criteria:

• Proven experience in digital marketing, marketing management, or a related field.
• Strong proficiency in Meta Ads and TikTok Ads, with a track record of successful campaign management.
• Expertise in SEO, social media strategy, and performance marketing techniques.
• Exceptional photo and video editing skills, with the ability to create visually compelling content.
• Experience in organizing events, workshops, or promotional activities.
• Solid understanding of budget management, cost analysis, KPIs, and ROI measurement.
• Hands-on experience with Odoo or similar CRM systems is required.
• Outstanding communication skills, both written and verbal, with a customer-centric approach.
• Highly organized, proactive, and capable of managing multiple projects simultaneously with minimal supervision.
• Prior experience in the education, training, or customer-focused industries is advantageous.
• Fluency in both English and Arabic is essential.

The Ideal Candidate

We are searching for a versatile marketing professional who embodies the perfect balance of creativity and analytical thinking. The ideal candidate will effortlessly transition from crafting captivating social media content to dissecting campaign performance data, all while optimizing customer service processes and maintaining fiscal responsibility. If you thrive in a fast-paced environment and possess the ability to translate data into actionable strategies, we encourage you to apply.

Application Process

Interested candidates are invited to submit their application by sending a comprehensive CV along with a portfolio showcasing their social media campaigns, designs, or other relevant work samples via LinkedIn.