PR & Social Media Specialist

PR & Social Media Specialist – Drive Brand Engagement and Growth at 1Pass

Are you a dynamic, creative professional with a passion for storytelling, digital engagement, and strategic communications? We are excited to invite a proactive PR & Social Media Specialist to join our growing Marketing team at 1Pass, where your expertise will play a pivotal role in shaping our brand narrative and fostering meaningful connections with our audience in Saudi Arabia.

As a key member of our team, you will leverage your strategic mindset, cultural insight, and digital savvy to elevate our brand presence across multiple platforms. This role is ideal for someone who thrives in a fast-paced, collaborative environment and is eager to contribute to the expansion of a leading fitness and wellness brand in the region.

What You’ll Achieve:

In this dynamic role, your responsibilities will span across social media management, public relations, and content strategy, ensuring our brand resonates with both Arabic and English-speaking audiences in Saudi Arabia. Your work will directly impact brand visibility, engagement, and growth, making this an opportunity to leave a lasting impression on our audience and industry.

• Lead Social Media Strategy: Oversee and optimize our presence on key platforms including Instagram, TikTok, LinkedIn, and X, crafting compelling narratives that align with our brand values and business objectives.
• Content Creation and Planning: Develop and execute a robust monthly content calendar, ensuring alignment with campaigns, seasonal trends, and business goals. Create high-impact, bilingual content—both Arabic and English—that captivates the Saudi audience and drives meaningful engagement.
• Collaborate Across Teams: Work closely with designers, content creators, influencers, and internal stakeholders to bring campaigns to life, ensuring seamless execution and cohesive storytelling.
• Leverage Trends and Insights: Stay ahead of industry trends, cultural shifts, and competitor movements to identify opportunities for innovative content and strategic PR initiatives.
• PR and Media Relations: Support high-profile PR campaigns, media announcements, partnerships, and events, while building and maintaining strong relationships with media outlets, publications, and industry partners.
• Influencer and Media Outreach: Develop and manage relationships with influencers, content creators, and media contacts, ensuring effective collaboration on campaigns and activations.
• Bilingual Communications: Draft polished, persuasive press releases, pitches, and communication materials in both Arabic and English to amplify our brand’s voice.
• Data-Driven Decision Making: Monitor performance metrics, brand mentions, and industry trends to refine strategies, improve content effectiveness, and deliver actionable insights.

Embrace an AI-First Approach:

At 1Pass, we integrate cutting-edge AI tools to enhance efficiency and creativity. In this role, you will:

• Utilize AI platforms like ChatGPT to research trends, competitors, and audience preferences.
• Brainstorm and refine campaign concepts, content ideas, and creative briefs with AI assistance.
• Enhance copywriting in both Arabic and English through AI-driven tools for precision and impact.
• Generate data-backed insights to optimize content calendars and campaign performance.
• Work smarter, faster, and more efficiently, leveraging technology to amplify your creative output.

Why This Role is Perfect for You:

If you are a detail-oriented professional with a passion for digital marketing, public relations, and cultural storytelling, this role offers a unique opportunity to grow alongside a brand that is redefining the fitness and wellness landscape in Saudi Arabia. Your ability to balance creativity with strategic thinking, combined with a deep understanding of the local market, will be instrumental in driving our success.

What We Offer:

• Exclusive Perks: Enjoy the benefits of a free annual 1Pass membership for you and a family member, providing access to premium fitness and wellness resources.
• Flexible Work Environment: Thriving in a remote or Jeddah-based setting, we prioritize flexibility and work-life balance to support your professional and personal growth.
• Performance Recognition: Benefit from performance-based incentives and a culture of appreciation that rewards excellence.
• Career Development: Access opportunities for continuous learning, skill enhancement, and professional growth within a supportive team.
• Impactful Work: Be part of groundbreaking campaigns, partnerships, and events that shape the future of fitness and wellness in Saudi Arabia.
• Collaborative Culture: Join a team of ambitious, innovative professionals who are passionate about making a difference and driving meaningful change.

If you are ready to take your career to the next level and contribute to a brand that is making waves in the Saudi market, we invite you to apply. Help us build a stronger, more engaging presence and be a part of what we’re building at 1Pass.