Senior Copywriter II

Senior Copywriter II – Crafting Compelling Financial Messaging for Tabby

Join Tabby, a pioneering fintech platform revolutionizing how users manage their finances across the UAE, KSA, Egypt, and Kuwait. As a trusted partner to global brands like H&M, Adidas, and IKEA, we empower consumers to shop smarter, save more, and enjoy flexible, interest-free payment solutions. Now, we’re seeking a Senior Copywriter II to elevate our marketing communications and shape the narrative around our innovative financial products.

In this dynamic role, you will lead the creation of engaging, customer-centric copy that simplifies complex financial concepts into clear, compelling, and actionable messaging. Your expertise will be instrumental in driving brand awareness, increasing user engagement, and reinforcing Tabby’s position as a leader in modern financial solutions.

Key Responsibilities

As a Senior Copywriter II, your responsibilities will include:

• Developing high-impact, on-brand copy for a wide range of marketing campaigns, from product launches to in-app activations, ensuring every piece aligns with Tabby’s mission and resonates with our audience.
• Translating intricate financial products—such as Pay in 4 and Pay over Time—into simple, relatable, and engaging messaging that demystifies finance for everyday users.
• Crafting persuasive in-app notifications and digital communications that drive user interaction, product discovery, and conversion while maintaining a tone that feels approachable and human.
• Staying ahead of industry trends in fintech, digital marketing, and customer engagement, applying insights to refine messaging strategies and optimize performance.
• Collaborating seamlessly with designers, marketers, and product teams to ensure cohesive campaign execution, where copy and visuals work in perfect harmony.

What You’ll Bring to the Table

We’re looking for a creative powerhouse with:

• 4-6 years of experience in Arabic copywriting, ideally within fintech, banking, e-commerce, or tech, where you’ve honed your ability to simplify complex ideas.
• A knack for storytelling—the ability to turn dry financial concepts into compelling, customer-focused narratives that inform, inspire, and delight.
• Versatility across digital platforms, including emails, push notifications, in-app messaging, and social media, with a deep understanding of how to tailor content for each channel.
• Collaborative agility, allowing you to work closely with cross-functional teams to align messaging with brand guidelines and campaign objectives.
• Analytical rigor, enabling you to track performance metrics and refine copy strategies to maximize engagement and results.
• A passion for innovation in a fast-paced environment, where creativity meets data-driven decision-making to drive meaningful impact.

If you thrive in a dynamic, mission-driven organization and are eager to contribute to Tabby’s vision of financial empowerment, we’d love to hear from you. This role offers the opportunity to shape the future of financial communication in the Middle East and beyond.

Your Journey Starts Here

The application process is designed to highlight your creativity and fit for the role. Expect:

• An interview with our Content Manager and Brand Manager to explore your vision and approach.
• A copywriting assessment to showcase your skills in action.
• A final interview with our Chief of Marketing to discuss how you can elevate Tabby’s messaging strategy.

Ready to make finance feel simple, smart, and exciting? We’re ready to hear your ideas.