Retention & Monetization Lead

Retention & Monetization Lead – Drive Sustainable Growth and Profitability at SILQFi

At SILQFi, we are revolutionizing the financial landscape for businesses across Saudi Arabia by addressing critical cash flow and trade challenges that hinder growth. As the **Retention & Monetization Lead**, you will play a pivotal role in shaping the future of customer engagement, loyalty, and revenue optimization. This strategic position demands a data-driven mindset, deep customer empathy, and a passion for turning insights into actionable, high-impact solutions. If you thrive in a fast-paced, mission-driven environment where your work directly influences business outcomes, we invite you to join our team and help us redefine B2B finance in the region.

This is more than a role—it’s an opportunity to architect the **lifetime value framework** for our customer base. You will design and execute **tiered loyalty programs**, **gamified monetization strategies**, and **lifecycle campaigns** that not only retain sellers but also drive repeat engagement and financial growth. Collaborating closely with the Growth Squad and Omni Product Team, you will ensure every initiative is grounded in **unit economics**, maximizing profitability while delivering exceptional value to our customers.

Key Responsibilities

Your impact will be measured in tangible results, and your responsibilities will include:

• Ownership of the Customer Growth Ladder: Develop and refine a **tiered rewards system** that incentivizes long-term engagement, ensuring customers progress through meaningful milestones while increasing their lifetime value.
• Customer-Centric Insights: Conduct deep-dive analyses to understand **why sellers stay, why they leave, and what drives repeat transactions**. Translate these findings into a roadmap of strategic interventions, ensuring every campaign or feature is rooted in genuine customer behavior.
• Design of Gamified and Tiered Rewards: Craft **dynamic reward logic** and **trigger-based lifecycle campaigns** that foster loyalty, encourage tier migration, and boost repeat usage. Leverage gamification to create an engaging experience that keeps customers invested in the platform.
• In-App Dashboard Development: Collaborate with the Growth Squad to build an intuitive **in-app dashboard** that empowers sellers with actionable insights, reinforcing their decision-making and deepening their relationship with the platform.
• Unit Economics and Monetization Modeling: Analyze and model **reward costs, LTV (Lifetime Value), churn rates, and margins** to ensure monetization strategies scale profitably. Your work will directly influence the financial health of the business while maintaining customer satisfaction.
• Cross-Sell and Financed Volume Growth: Design **high-conversion monetization loops** that increase the share of financed volume within total Gross Transaction Value (GTV), driving both revenue and customer stickiness.

What We’re Looking For

We are seeking a **strategic thinker** with a proven track record in **customer retention, loyalty programs, or lifecycle marketing**, coupled with a relentless curiosity about customer behavior. This role is ideal for someone who thrives at the intersection of data, psychology, and business acumen. If the following aspects resonate with you, we’d love to hear from you:

• 2+ Years of Relevant Experience: Prior experience in **loyalty programs, customer value management (CVM), retention strategy, or lifecycle marketing**, preferably in a B2B context. Experience in designing **tiered or gamified systems** is a significant advantage.
• Customer-Discovery Mindset: A natural inclination to **uncover why customers engage, churn, or return**. Your ability to translate qualitative insights into quantitative strategies will be critical to your success.
• Bilingual Proficiency: Professional fluency in **both English and Arabic**, spoken and written, to effectively communicate with diverse stakeholders and customers.
• Data-Driven Decision Making: Comfort with **unit economics, financial modeling, and analytical tools** such as Excel or Google Sheets. The ability to calculate reward costs, returns, and margins is essential.
• Education Background: A degree in **Finance, Economics, Marketing, Industrial Engineering, or a related field**, or equivalent practical experience that demonstrates your expertise in growth and monetization strategies.

Skills That Will Set You Apart

While foundational skills are critical, we value candidates who bring **innovative thinking** and a **willingness to master new tools**. Stand out by:

• Excel/Sheets Modeling: Proficiency in building financial models to assess reward costs and returns, or a strong eagerness to develop these skills quickly.
• Lifecycle Messaging Tools: Familiarity with platforms like **OneSignal, CleverTap, Braze, or MoEngage**, or the ability to learn and implement them efficiently to design **trigger-based campaigns**.
• B2B Loyalty Systems: Experience designing loyalty programs specifically for **B2B users**, where engagement and monetization strategies must align with complex business needs.

Why Join SILQFi?

At SILQFi, we are more than a company—we are a **force for economic transformation**. Here’s what sets us apart and makes this opportunity uniquely compelling:

• Solve Impactful Challenges: You will be part of a team that is **directly addressing cash flow and trade barriers** for businesses across Saudi Arabia. Your work will have a **measurable, positive impact** on the local economy and the future of commerce in the region.
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  Build the Future, Today: We are not just following industry trends—we are **setting them**. In this role, you will have the **autonomy to innovate**, the **freedom to experiment**, and the **visibility to see your ideas come to life**. Whether it’s refining a loyalty program or designing a new monetization loop, your contributions will shape the **playbook for modern B2B finance**.
• The Best of Both Worlds: Enjoy the **agility, ownership, and high-energy culture of a startup**, combined with the **resources and ecosystem of a market leader**. This unique blend allows us to **think big, act fast, and outperform competitors** in the market.
• Accelerate Your Career: In a **high-growth company** at the heart of a **transformative market**, your potential for **professional and financial advancement** is limitless. You will collaborate with a **world-class team**, gain **significant visibility**, and tackle challenges at the **nexus of finance, technology, and trade**. This is an opportunity to **grow alongside a leader** in the industry while making a lasting impact.

If you are passionate about **driving sustainable growth, optimizing customer lifetime value, and shaping the future of B2B finance**, we encourage you to apply. Join SILQFi and be part of a mission that is as ambitious as it is rewarding.