Senior Marketing Services Manager

Senior Marketing Services Manager – Drive Strategic Growth for Visa’s Issuer Partners in Saudi Arabia

At Visa, we are redefining the future of payments, empowering businesses and consumers globally to transact with confidence, convenience, and innovation. As a world leader in payments technology, we connect over 200 countries and territories, fostering economic growth and enabling meaningful financial inclusion. Join our mission to create lasting impact—where your work doesn’t just drive results, but transforms industries and communities.

We are seeking a highly skilled Senior Marketing Services Manager to lead our strategic marketing initiatives in the Kingdom of Saudi Arabia (KSA). In this pivotal role, you will partner with leading financial institutions, fintechs, and co-brand partners to design and execute cutting-edge marketing strategies that enhance cardholder engagement, accelerate acquisition, and foster long-term loyalty. By leveraging Visa’s unparalleled global expertise, proprietary data insights, and advanced marketing technology, you will empower our issuer clients to achieve measurable business success while staying at the forefront of digital innovation.

This is an exceptional opportunity for a strategic thinker and marketing visionary who thrives at the intersection of technology, data, and creative execution. As a key member of Visa Marketing Services, you will drive transformative change by integrating AI, automation, and data-driven strategies to redefine how financial institutions engage with their customers.

Key Responsibilities

Your role will be instrumental in shaping Visa’s marketing landscape in Saudi Arabia. Here’s what success looks like:

• Strategic Issuer Partnerships & Client Engagement
  - Act as a trusted advisor to banks, fintechs, and financial institutions, aligning their business objectives with data-backed marketing strategies that drive card acquisition, activation, and retention.
  - Collaborate closely with issuer marketing teams to develop and implement end-to-end campaigns, leveraging Visa’s proprietary platforms, sponsorship assets, and advanced data tools.
  - Present innovative marketing technology solutions and performance insights to senior stakeholders, ensuring alignment with both client goals and Visa’s global standards.
  - Build and nurture long-term relationships with issuer partners, positioning Visa as a leader in marketing innovation and digital transformation.

• Digital Marketing & Martech Leadership
  - Lead the design and execution of high-impact, multi-channel digital campaigns across paid media, social platforms, and programmatic advertising, ensuring maximum ROI.
  - Develop sophisticated audience segmentation strategies, personalization frameworks, and customer journey maps to enhance campaign relevance and effectiveness.
  - Oversee advanced campaign analytics, reporting dashboards, and performance measurement frameworks, delivering actionable insights to both internal teams and issuer clients.
  - Stay ahead of industry trends, emerging digital channels, and platform advancements to maintain a competitive edge in the rapidly evolving payments landscape.

• AI & Marketing Innovation
  - Harness the power of Artificial Intelligence and Machine Learning to revolutionize marketing operations, focusing on:
  - Generative AI for Work Efficiency: Utilize large language models (LLMs) and generative AI tools to streamline workflows, accelerate research, automate repetitive tasks, and enhance productivity across marketing operations.
  - AI-Powered Campaign Optimization: Implement intelligent bidding strategies, dynamic creative optimization (DCO), send-time optimization, and real-time budget allocation to maximize campaign performance.
  - AI-Driven Data Analysis: Leverage predictive analytics and AI-driven insights to forecast trends, personalize customer interactions, and optimize spend in real time.
  - Drive innovation by exploring AI-driven solutions that enhance customer engagement, reduce churn, and increase lifetime value for issuer clients.

If you are a results-driven marketing leader with a passion for leveraging technology to solve complex business challenges, we invite you to be part of Visa’s mission. Join us in shaping the future of payments—where your expertise will make a tangible difference for issuers, consumers, and the global economy.