Brand Manager

Brand Manager – Healthy Snacks & Confectionery

Join our dynamic team as a **Brand Manager** in the thriving Saudi market, where innovation meets consumer-driven growth. In this pivotal role, you will lead the strategic direction, commercial performance, and market expansion of our premium healthy snacks and confectionery portfolio, aligning with the evolving preferences of Saudi consumers. This is an opportunity to shape the future of indulgent yet functional food and beverage solutions, driving brand equity, market penetration, and sustainable revenue growth.

Key Responsibilities

As the driving force behind our brand’s success, your responsibilities will span strategy, innovation, commercial execution, and consumer engagement. You will:

• Develop and execute high-impact brand strategies tailored to Saudi consumer dynamics, focusing on wellness trends, active lifestyles, and evolving snacking habits. Strengthen brand equity, awareness, and loyalty among key demographics, including young professionals, fitness-conscious shoppers, and families.
• Own end-to-end commercial performance, including P&L management, revenue tracking, and margin optimization. Allocate and measure the ROI of the Annual Advertising & Promotion (A&P) budget across digital, retail, and sampling initiatives, ensuring every investment drives measurable growth.
• Leverage market intelligence to identify white-space opportunities by analyzing retail audit data, Nielsen reports, and point-of-sale (POS) trends. Monitor competitive pricing and trade dynamics across hypermarkets, supermarkets, convenience stores, and e-commerce platforms.
• Lead product innovation and packaging development, collaborating with creative agencies and regulatory teams to ensure compliance with Saudi Food & Drug Authority (SFDA) standards. Drive the pipeline for new product launches, line extensions, and packaging updates that resonate with local consumer preferences.
• Design and execute integrated marketing campaigns with a digital-first approach, leveraging localized Arabic storytelling across high-engagement platforms like Snapchat, TikTok, and Instagram. Develop strategic community activations, including gym partnerships, sports event sponsorships, health expos, and high-impact sampling drives.
• Align brand messaging with Saudi cultural and seasonal events, creating festive concepts for National Day, Ramadan, Eid, and back-to-school periods. Develop healthy gifting and confectionery solutions that captivate consumers during peak shopping seasons.
• Optimize trade marketing and channel execution by collaborating with Modern Trade, Traditional Trade, and Horeca teams. Design compelling planograms, point-of-sale (POS) materials, and impulse checkout displays to maximize shelf visibility and consumer engagement.
• Secure strategic placements in high-growth channels, including top modern trade chains, fitness centers, pharmacies, and quick-commerce platforms. Drive shopper marketing programs, bundled promotions, and trial-generation mechanics to accelerate market penetration.

Qualifications & Competencies

We are seeking a **commercially astute, analytically driven, and culturally savvy** professional with a proven track record in FMCG/CPG brand management. Ideal candidates will possess:

• A **Bachelor’s degree** in Marketing, Business Administration, or a related discipline, with an **MBA or post-graduate qualification** being a significant advantage.
• **4–7 years of experience** in brand management within the Saudi FMCG/CPG sector, with hands-on exposure to confectionery, packaged food, functional snacks, or dairy products.
• **Deep market knowledge** of the Saudi retail landscape, including Modern Trade key accounts, pharmacy impulse counters, convenience stores, and fast delivery/Q-commerce platforms.
• **Strong commercial acumen**, including proficiency in P&L mechanics, promotional elasticity, pricing strategies, and market audit data analysis.
• A **sharp creative eye** for packaging design, shelf presence, and distinctive brand assets that resonate with local consumers.
• **Fluency in both Arabic and English**, with exceptional written and spoken communication skills for localized copywriting, creative direction, and leadership reporting.
• **Exceptional stakeholder management** abilities, with the capacity to drive alignment and consensus across sales, supply chain, regulatory affairs, and external agencies.

This role offers a unique opportunity to make a lasting impact in Saudi Arabia’s fast-evolving food and beverage industry. If you are passionate about driving brand growth, fostering innovation, and connecting with consumers through meaningful storytelling, we invite you to join our team and help redefine the future of healthy indulgence.