Digital Commerce - Senior Manager

Digital Commerce – Senior Media Strategy Leader

Join Procter & Gamble in Saudi Arabia as a **Digital Commerce – Senior Manager**, where you will drive transformative media strategies that elevate P&G’s market leadership and consumer engagement. In this dynamic role, you will lead end-to-end digital media strategy, execution, and optimization for our portfolio of globally recognized brands, ensuring seamless alignment with brand objectives, consumer insights, and regional market dynamics. This position offers a unique opportunity to shape the future of digital commerce in Saudi Arabia while collaborating with cross-functional teams, agencies, and retailers to deliver measurable business impact.

Key Responsibilities

As the Senior Manager – Digital Commerce, your strategic vision and operational excellence will be pivotal in:

• Developing High-Impact Media Strategies: Craft annual and quarterly media plans that align with brand priorities, leveraging deep consumer insights and real-time market trends to drive engagement and conversion. Your strategies will span the entire customer journey, from awareness to purchase, ensuring cohesive and data-driven execution.
• Leading Full-Funnel Media Planning: Oversee media planning across search, demand-side platforms (DSP), and retail media channels, optimizing performance at every touchpoint to maximize ROI and brand visibility.
• Driving Performance Marketing Excellence: Own the performance marketing strategy, setting key performance indicators (KPIs), refining optimization frameworks, and ensuring ROI delivery through rigorous data analysis and iterative testing.
• Harnessing Data & Analytics: Translate complex media performance data into actionable insights, guiding continuous improvement and informing strategic decisions that enhance campaign effectiveness and efficiency.
• Managing Media Agency Partnerships: Lead and oversee media agencies, ensuring excellence in planning, buying, reporting, and innovation while fostering collaborative relationships that drive results.
• Fostering Cross-Functional Collaboration: Partner closely with brand, commercial, retail, and regional teams to ensure integrated communication strategies and consistent execution across all digital touchpoints.
• Deepening Market & Consumer Expertise: Maintain an in-depth understanding of the Saudi media landscape, consumer behavior, platform trends, and competitive dynamics to inform agile and responsive strategies.
• Optimizing Budget Allocation: Oversee media budgets with a focus on financial stewardship, ensuring resources are allocated efficiently to maximize ROI and support brand growth initiatives.
• Innovating Through Experimentation: Drive test-and-learn initiatives across emerging formats, platforms, and audience strategies, pushing the boundaries of digital engagement to stay ahead of industry trends.
• Ensuring Governance & Compliance: Uphold P&G’s media guidelines, brand safety standards, and measurement frameworks, ensuring all activities align with corporate policies and industry best practices.

Why This Role Matters

At P&G, we are committed to building a diverse and inclusive environment where innovation and leadership thrive. This role is not just about managing media—it’s about shaping the future of digital commerce in one of the most dynamic markets in the Middle East. You will work with a portfolio of iconic brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, and Tampax®, serving consumers globally while making a tangible impact on business growth. Your strategic leadership will help us deliver exceptional value to our stakeholders and reinforce P&G’s position as a leader in consumer goods.

Qualifications & Experience

To excel in this position, you will bring:

• A Bachelor’s or Master’s degree in Marketing, Communications, Business, or a related field, complemented by a proven track record of success.
• 3–7 years of media experience, ideally within Fast-Moving Consumer Goods (FMCG), digital agencies, or performance-driven organizations, where you have demonstrated expertise in digital media planning, performance marketing, and data-driven optimization.
• A strong understanding of Saudi consumer behavior, media platforms, and local market dynamics, enabling you to develop culturally relevant and impactful strategies.
• Hands-on experience with programmatic platforms, social ad managers, search tools, and measurement dashboards, with a focus on delivering measurable results.
• Proven ability to manage large media budgets and deliver high-impact business outcomes, balancing financial responsibility with creative innovation.
• Leadership experience in managing media agencies and cross-functional teams, fostering collaboration and driving alignment toward shared goals.
• A passion for innovation and a commitment to staying ahead of industry trends, with a willingness to experiment and learn from both successes and challenges.

If you are a strategic thinker with a passion for digital commerce and a desire to make a meaningful impact in Saudi Arabia, we invite you to join our team and help us grow the best business leaders in the industry.