Director of Marketing

Director of Marketing – Drive Strategic Growth and Elevate Brand Leadership at Crown Equipment Corporation

At Crown Equipment Corporation, we are redefining the future of material handling with cutting-edge forklift and equipment technology. As one of the world’s largest lift truck manufacturers, we empower businesses to optimize efficiency, safety, and cost-effectiveness—setting new benchmarks in innovation and performance. We are seeking a visionary Director of Marketing to lead our marketing strategy, foster brand excellence, and accelerate demand generation across North America. This dynamic role offers the opportunity to shape our market presence, align global teams, and deliver measurable business impact.

In this high-impact leadership position, you will spearhead integrated marketing initiatives that amplify our brand’s influence, drive customer engagement, and support sustainable growth. Reporting directly to senior leadership, you will collaborate with cross-functional teams to modernize marketing processes, enhance operational efficiency, and ensure our messaging resonates with both customers and employees. If you thrive in a fast-paced, results-driven environment and are passionate about building world-class brands, we invite you to join our team and make a lasting difference.

Key Responsibilities

**Strategic Leadership & Brand Stewardship**

• Lead the development and execution of comprehensive marketing programs across North America, ensuring alignment with Crown’s global brand strategy and business objectives.
• Partner with external agencies and internal stakeholders to enhance brand visibility, refine messaging, and maximize strategic coverage in key markets.
• Collaborate with global and regional marketing leaders to maintain a cohesive, compelling brand identity across all touchpoints—digital, social, media, and sales collateral.
• Review and approve global marketing assets to uphold brand consistency, quality, and adherence to corporate standards.
• Oversee the creation of high-impact content—including digital campaigns, social media strategies, and sales enablement materials—to drive engagement and conversion.

**Demand Generation & Integrated Marketing**

• Direct the formulation of integrated marketing plans that promote Crown’s innovative products, technologies, and services, ensuring alignment with sales and business goals.
• Lead retail marketing strategies to strengthen customer relationships, increase market penetration, and drive revenue growth.
• Collaborate with Human Resources and executive leadership to design and execute targeted recruiting marketing campaigns that attract top talent and enhance employer branding.
• Leverage data-driven insights to optimize marketing spend, improve ROI, and refine strategies for maximum impact.

**Cross-Functional Collaboration & Operational Excellence**

• Oversee and streamline project workflows within the marketing department’s project management system, ensuring timely delivery and high-quality execution.
• Lead the planning and implementation of key corporate initiatives, including product launches, brand campaigns, and internal communications.
• Manage marketing budgets with a focus on cost efficiency, ROI, and strategic allocation of resources.
• Champion continuous process improvements to enhance team productivity, collaboration, and delivery excellence.

Qualifications

Minimum Requirements:

• A Bachelor’s degree in Communications, Marketing, Media Relations, or a related field, complemented by at least 8 years of progressive marketing experience. Non-degree candidates with 12+ years of relevant experience and a high school diploma or GED will also be considered.
• Proven experience in leading integrated marketing campaigns, demand generation, and brand management in a B2B or industrial context.
• Strong analytical and strategic mindset with the ability to translate business goals into actionable marketing strategies.
• Frequent travel (6–20%) and a valid passport required for global collaboration.

Preferred Qualifications:

• Five or more years of experience in the Material Handling or capital equipment industry, with a deep understanding of B2B sales cycles and market dynamics.
• Ten years of experience managing people, including 5+ years leading a Marketing Communications department, with a track record of building high-performing teams.
• Exceptional leadership skills with a history of coaching, motivating, and holding teams accountable for results.
• Strong interpersonal and communication skills, with the ability to influence stakeholders across all functional areas and present complex ideas clearly.
• Demonstrated creativity and critical thinking, coupled with a global perspective and international experience.

Why Join Crown Equipment Corporation?

At Crown, we invest in our employees with a competitive compensation package and an exceptional benefits program, including:

• Comprehensive health, dental, vision, and prescription drug coverage
• A 401(k) Retirement Savings Plan with employer contributions
• Life and disability benefits, along with a Flexible Benefits Plan to tailor coverage to your needs
• Paid parental leave, holidays, and vacation time to support work-life balance
• Tuition reimbursement to support professional development
• A collaborative, innovation-driven culture that values diversity, inclusion, and continuous growth

Crown Equipment Corporation is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Veterans and individuals with disabilities are encouraged to apply.