Marketing & Data Analyst

Marketing & Data Analyst – Drive Strategic Insights and Growth Through Data-Driven Decision Making

Join our dynamic team as a **Marketing & Data Analyst** in Saudi Arabia, where you’ll play a pivotal role in transforming raw data into actionable intelligence. This hands-on, high-impact position bridges the gap between marketing performance, product behavior, and customer retention, ensuring that every business decision is grounded in precision and insight. If you thrive at the intersection of analytics, technology, and growth, this is your opportunity to make a measurable difference.

In this role, you will be the architect of data-driven strategies, responsible for tracking, analyzing, and optimizing the entire customer journey—from acquisition and conversion to retention and lifetime value. Your expertise will empower marketing, product, and business teams to identify high-impact opportunities, refine experiments, and enhance performance across all touchpoints. You’ll leverage cutting-edge tools and methodologies to uncover trends, resolve discrepancies, and elevate data quality, ensuring that insights are not just accurate but also strategically impactful.

Key Responsibilities

As the lead in marketing and product analytics, your responsibilities will include:

• Ownership of End-to-End Analytics: Oversee tracking, reporting, and performance analysis across all acquisition channels, ensuring alignment with business objectives and data integrity.
• Customer Journey Optimization: Analyze and refine performance metrics throughout the customer lifecycle, including acquisition funnels, conversion rates, subscription performance, retention, and lifetime value (LTV). Monitor critical KPIs such as Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), churn rates, cohorts, rebills, cancellations, and refunds to identify trends and opportunities for improvement.
• Data-Driven Insights: Translate complex datasets into clear, concise reports and actionable recommendations for stakeholders across marketing, product, and business teams. Highlight anomalies, performance shifts, and strategic opportunities to guide decision-making.
• Conversion and Experimentation Analysis: Evaluate A/B tests, landing page performance, pricing structures, and customer journey optimizations to determine their impact on key metrics. Assess experiment results and communicate findings to drive iterative improvements.
• Attribution and Tracking Excellence: Monitor and ensure consistency in attribution across Meta, Google, and internal data sources. Investigate discrepancies between marketing platforms and internal reporting systems, resolving issues to maintain data reliability.
• Technical Implementation: Set up, maintain, and troubleshoot tracking through Google Tag Manager (GTM), including event setup, debugging, and implementation of server-side tracking. Configure and manage Meta and Google pixels, Conversion APIs, and related integrations to ensure seamless data flow.
• Data Quality and Process Improvement: Proactively monitor and enhance data quality across reporting systems. Implement and refine event deduplication processes, integrate analytics and marketing platforms, and continuously evolve tracking and reporting methodologies to adapt to business growth.
• Strategic Growth Insights: Work with large-scale marketing and customer datasets to identify meaningful patterns and business opportunities. Leverage SQL, BigQuery, and Google Cloud Platform (GCP) to query and analyze data, ensuring that insights are both timely and impactful.

Why This Role Matters

This position is ideal for an analytical thinker who thrives in a fast-paced, collaborative environment. You’ll be part of a team that values independence, precision, and a data-first mindset. Your work will directly influence marketing strategies, product enhancements, and business growth, making your contributions both visible and vital. If you’re passionate about turning data into growth and enjoy solving complex challenges at the intersection of technology and business, this is your chance to make a significant impact.

Qualifications and Skills

To excel in this role, you should possess:

• 3+ Years of Experience: Proven expertise in marketing analytics, product analytics, data analytics, or a related field, with a strong track record of delivering measurable results.
• Advanced Analytics Tools: Hands-on proficiency with platforms such as Mixpanel, GA4, or comparable analytics tools. Experience analyzing funnels, user behavior, conversion rates, and customer journeys is essential.
• Technical Tracking Expertise: Deep practical experience with Google Tag Manager, including event setup, debugging, and implementation of both client-side and server-side tracking solutions.
• Paid Media and Attribution: Solid understanding of attribution models across Meta, Google, and other paid media platforms. Experience integrating analytics and marketing platforms to ensure seamless data synchronization.
• Key Metrics Mastery: Comprehensive knowledge of critical metrics such as CAC, ROAS, conversion rates, LTV, retention, churn, cohorts, rebills, cancellations, refunds, and subscription performance.
• Big Data and SQL Proficiency: Hands-on experience working with BigQuery, Google Cloud Platform (GCP), and large-scale marketing or customer datasets. Strong SQL skills for querying, analyzing, and deriving insights from complex datasets.
• Attention to Detail: A meticulous approach to data quality, discrepancy resolution, and process improvement, ensuring that insights are both accurate and actionable.
• Collaborative Mindset: Ability to translate technical insights into clear, compelling narratives for non-technical stakeholders, fostering cross-functional alignment and strategic decision-making.

If you’re ready to leverage your analytical skills to drive growth and innovation, we invite you to apply and be part of a team that values excellence and impact.