Social Media Supervisor

Social Media Supervisor – Elevate Brand Presence and Drive Digital Engagement

At Reef Group, we are pioneering a new era of digital influence in the Middle East, and we are seeking a visionary Social Media Supervisor to lead our dynamic social media strategy. This pivotal role will position you at the forefront of our brand’s digital transformation, where creativity meets data-driven performance to amplify our market presence across Saudi Arabia and beyond.

As the Social Media Supervisor, you will oversee the entire lifecycle of our social media initiatives, from strategic planning to execution and performance optimization. This is an opportunity to shape the narrative of our brands, foster meaningful audience connections, and deliver measurable results in a fast-paced, consumer-centric environment. Your expertise will be instrumental in ensuring our digital content resonates with our target audience while aligning seamlessly with our brand identity and campaign objectives.

Key Responsibilities

You will lead a multi-faceted approach to social media management, blending creative innovation with analytical precision. Your day-to-day responsibilities will include:

• Strategic Leadership: Develop and execute comprehensive social media plans and content calendars tailored to multiple platforms, ensuring cohesive storytelling across Instagram, TikTok, Snapchat, X (Twitter), LinkedIn, YouTube, and emerging channels.
• Content Oversight: Supervise the daily publishing process, ensuring timely and high-quality execution of content that aligns with brand guidelines, campaign goals, and platform best practices.
• Cross-Functional Collaboration: Act as a liaison between social media, creative, marketing, and influencer teams to ensure seamless alignment and execution of campaigns, promotions, and seasonal initiatives.
• Performance Analytics: Monitor key performance indicators (KPIs) such as engagement rates, reach, audience growth, and content effectiveness, translating data into actionable insights and strategic recommendations for management.
• Community Engagement: Actively manage audience interactions, including comments, messages, and community feedback, fostering a positive and engaging brand experience.
• Campaign Support: Play a critical role in product launches, high-impact campaigns, and brand activations, ensuring they achieve maximum visibility and impact across digital channels.
• Trend Analysis: Stay ahead of the curve by identifying emerging social media trends, viral content formats, and audience behaviors, and translating these insights into innovative strategies for Reef Group.
• Competitive Benchmarking: Conduct thorough analyses of competitors’ social media strategies, content performance, and audience engagement to inform our own roadmap for growth and differentiation.
• Team Leadership: Mentor and guide junior team members, ensuring consistency in content quality, brand alignment, and execution standards.
• Multitasking Excellence: Balance the demands of managing multiple brands, campaigns, and deadlines in a high-pressure environment, delivering exceptional results under tight timelines.
• Strategic Recommendations: Continuously evaluate and refine our social media strategy, proposing data-backed improvements to content, platform utilization, engagement tactics, and overall digital performance.

Why This Role Matters

In this role, you will be more than a social media manager—you will be a catalyst for digital growth, driving audience engagement, brand loyalty, and market expansion for Reef Group. Your work will directly contribute to our vision of becoming a leading digital presence in the GCC, influencing consumer behavior and setting new benchmarks for brand storytelling in the region.

Qualifications and Skills

We are looking for a dynamic and results-oriented professional with a proven track record in social media leadership. Your qualifications should include:

• A Bachelor’s degree in Marketing, Communications, Media, Digital Marketing, or a related field, with a strong preference for candidates with specialized experience in social media or digital strategy.
• 3–5 years of relevant experience in social media management, digital marketing, or content marketing, with a demonstrated history of leading or supervising social media activities and teams.
• Expertise across key platforms, including Instagram, TikTok, Snapchat, X (Twitter), LinkedIn, and YouTube, with a deep understanding of their algorithms, best practices, and audience dynamics.
• Analytical acumen to interpret social media data, track performance metrics, and derive actionable insights to optimize content and strategy.
• Industry-specific experience in sectors such as retail, beauty, fragrance, fashion, FMCG, or consumer goods is highly valued, particularly within the Saudi or GCC markets.
• Cultural and regional insight, with a nuanced understanding of social media trends, consumer behaviors, and platform nuances in the Middle East.
• Exceptional communication skills in both Arabic and English, enabling you to collaborate effectively with diverse stakeholders and engage with multilingual audiences.
• Creative problem-solving and a keen eye for detail, allowing you to develop innovative content strategies that captivate and convert audiences.
• Leadership and stakeholder management abilities to coordinate with cross-functional teams, align on goals, and drive cohesive execution of social media initiatives.
• Resilience and adaptability to thrive in a fast-paced environment, where priorities evolve rapidly and deadlines demand precision.

If you are passionate about digital marketing, eager to make an impact in a growing regional market, and ready to take ownership of our social media strategy, we invite you to join Reef Group. Together, we will redefine digital engagement and propel our brands to new heights.