Cluster Director of Marketing & Communications

About FAENA

The FAENA Movement represents a transformative journey through art, culture, and community, blending the rich traditions of the South with visionary design and unparalleled hospitality. Our mission is to create immersive spaces where dreams flourish—through bold creativity, meaningful collaboration, and a deep sense of purpose. As we embark on an exciting new chapter with FAENA The Red Sea, we are not merely constructing a hotel; we are crafting a world of beauty, wonder, and connection. This endeavor reflects our commitment to excellence, innovation, and the art of hospitality. If you are driven by creativity, strategic thinking, and the opportunity to shape something extraordinary, we invite you to join our team and contribute to this groundbreaking vision.

Position Overview

FAENA is seeking a visionary and results-driven Cluster Director of Marketing & Communications to lead the strategic positioning, storytelling, and brand evolution of FAENA The Red Sea and FAENA Wadi Safar. This pivotal leadership role is responsible for developing and executing integrated marketing, communications, public relations, and brand strategies across both destinations. The ideal candidate will ensure alignment with FAENA’s global vision while driving brand awareness, reputation, and commercial success. Operating at the intersection of multiple ownership groups, corporate stakeholders, destination partners, and executive leadership teams, the successful candidate will serve as a trusted advisor and brand steward, navigating a complex stakeholder landscape to deliver compelling campaigns, strategic partnerships, and innovative storytelling that elevate both properties to the forefront of luxury lifestyle destinations worldwide.

Key Responsibilities

• Strategic Leadership: Develop and execute a cluster-wide Marketing & Communications strategy for FAENA The Red Sea and FAENA Wadi Safar, ensuring alignment with FAENA’s global vision and standards.
• Brand Stewardship: Act as the guardian of the FAENA brand, maintaining consistency across all communications, guest touchpoints, campaigns, and partnerships.
• Stakeholder Engagement: Build and nurture strong relationships with ownership representatives, destination partners, government entities, tourism authorities, and key stakeholders to foster collaboration and alignment.
• Integrated Marketing Planning: Develop and oversee annual marketing plans that support commercial objectives, brand growth, and market share expansion across both properties.
• Cross-Functional Collaboration: Partner closely with Commercial, Revenue, Sales, Operations, Residences, Spa, Culinary, and Events teams to ensure business alignment and cohesive brand execution.
• Strategic Storytelling: Lead initiatives that showcase FAENA’s unique blend of luxury, culture, wellness, entertainment, and art, creating compelling narratives that resonate with target audiences.
• Campaign Development: Direct the creation and execution of pre-opening, launch, and ongoing marketing campaigns for both destinations, driving awareness and engagement.
• Partnership Cultivation: Identify and develop strategic partnerships with luxury brands, cultural institutions, creative collaborators, influencers, and industry leaders to enhance brand prestige and reach.
• Reputation & Media Management: Oversee reputation management, media relations, crisis communications, and executive communications strategies to safeguard and enhance brand perception.
• Agency & Vendor Oversight: Manage external agencies, creative partners, production teams, and media buying agencies to ensure maximum return on investment and alignment with brand objectives.
• Budget & Performance Management: Develop and oversee annual marketing budgets, allocating resources effectively to achieve strong commercial outcomes while analyzing campaign performance, market intelligence, consumer insights, and competitive trends to inform strategic decisions.
• Team Leadership & Development: Lead, mentor, and develop a high-performing Marketing & Communications team across multiple properties, fostering a culture of innovation, collaboration, accountability, and continuous improvement.

Qualifications & Experience

To excel in this role, candidates must possess a minimum of 8–10 years of progressive marketing leadership experience in the luxury hospitality, travel, or lifestyle sectors. A proven track record in brand strategy, integrated marketing, public relations, and digital communications is essential. The ideal candidate will have a deep understanding of luxury consumer behavior, market trends, and competitive landscapes, along with exceptional leadership, communication, and stakeholder management skills. Experience in launching and positioning new properties or destinations is highly desirable. A passion for storytelling, creativity, and innovation, combined with a commitment to excellence, will be key to driving success in this dynamic and high-impact role.