Key Account Representative

Position Overview

Basamh Group, a leading consumer-centric organization with over 75 years of experience in the MEA region, is seeking a dynamic Key Account Representative to join our team. This role is pivotal in driving commercial growth, expanding our customer base, and fostering long-term partnerships across our diverse portfolio, which includes Basamh Trading Company (BTC) in retail, Specialized Food Services (SFS) in the HORECA sector, GoodyCo for marketing and brand development, and Thokoman Foods for manufacturing excellence. As a Key Account Representative, you will play a critical role in executing strategic sales plans, achieving revenue targets, and ensuring seamless collaboration with internal and external stakeholders to deliver sustainable business growth.

Key Responsibilities

In this role, you will be responsible for the following core functions:

• Sales Target Execution: Develop and implement strategic sales plans to achieve monthly and annual revenue targets (both value and volume) by principal and marketing group. This involves conducting regular visits to assigned outlets to assess performance, identify opportunities, and align with channel-specific sales objectives.
• Revenue Collection & Cash Flow Management: Ensure timely collection of outstanding payments in accordance with company policies, maintaining zero overdue amounts beyond agreed periods. This responsibility directly contributes to achieving targeted cash flow percentages and financial stability.
• Customer Journey & Order Cycle Adherence: Strictly follow predefined journey plans and weekly customer order cycles to meet outlet-specific targets and optimize On-Shelf Availability (OSA). This includes monitoring stock levels, replenishment schedules, and ensuring seamless coordination with merchandising teams.
• Distribution & Coverage Planning: Design and execute a comprehensive coverage plan for assigned customers, including visit frequency, objective setting, and performance measurement. Collaborate closely with the Merchandising Supervisor and Store Manager to align merchandising priorities and maximize productivity.
• Contract Implementation & Optimization: Ensure 100% compliance with signed contracts related to physical space allocation (Share of Shelf) and display areas. Provide actionable feedback during contract preparation to enhance value propositions and improve execution efficiency in alignment with market dynamics.
• Product & Portfolio Development: Introduce new and existing products to customers to drive incremental sales and improve OSA. Actively contribute to market execution strategies by proposing innovative ideas to strengthen customer engagement and brand presence.
• Relationship Management: Cultivate and maintain strong, trust-based relationships with key account outlets through consistent follow-up, proactive communication, and exceptional customer service. Serve as the primary point of contact for resolving operational and commercial queries.
• Logistics & Delivery Coordination: Work closely with the warehouse team to ensure that all deliveries are processed and dispatched to account outlets within a maximum of three days from invoicing, thereby maintaining operational efficiency and customer satisfaction.

Minimum Requirements

• 1 to 3 years of relevant professional experience in sales, account management, or a related commercial field.
• Bachelor’s degree in Business Administration, Marketing, Sales, or a related discipline.
• Strong analytical mindset with the ability to interpret sales data, identify trends, and make data-driven decisions.
• Proven understanding of sales processes, customer relationship management, and portfolio development strategies.
• Excellent communication, negotiation, and interpersonal skills to engage with stakeholders at all levels.
• Proficiency in MS Office Suite, particularly Excel, for reporting and performance tracking.

Work Environment & Culture

At Basamh Group, we are committed to nurturing a high-performance culture that values growth, innovation, and collaboration. As a Key Account Representative, you will benefit from a dynamic and rewarding work environment designed to support your professional development. We offer:

• Comprehensive onboarding and continuous learning opportunities through hands-on training, online resources, and interactive workshops.
• Personalized coaching and mentorship from industry experts to accelerate your career progression.
• A collaborative and inclusive workplace that fosters teamwork, creativity, and mutual respect.
• Alignment with our core values of true ownership, passion for growth, transparency, and family spirit, ensuring you feel valued and empowered in your role.

Join us at Basamh Group and be part of a legacy that inspires homegrown success stories while contributing to the growth of individuals, businesses, and communities across the MEA region.