Director of Marketing

Position Overview

We are seeking a seasoned and strategic Director of Marketing to lead the development, execution, and optimization of comprehensive marketing initiatives for our luxury property at AMAALA, Saudi Arabia. In this pivotal role, you will collaborate closely with the Vice President of Sales and Marketing to design and implement high-impact marketing strategies that drive revenue growth, enhance brand positioning, and maximize market share. Your leadership will be instrumental in aligning cross-functional teams—including Sales, Revenue Management, and Communications—to deliver cohesive, data-driven campaigns that elevate our property’s visibility and profitability.

Key Responsibilities

• Strategic Marketing Leadership: Develop and oversee the execution of an annual marketing plan that aligns with both short- and long-term revenue objectives, ensuring all initiatives are optimized for RevPar and share-of-wallet growth. Partner with the General Manager and executive leadership to integrate marketing strategies with overall business priorities.
• Brand Stewardship and Digital Presence: Serve as the brand guardian, ensuring all marketing collateral, digital content, and communications reflect the property’s voice and identity. Oversee the management of the property’s digital ecosystem, including the official website, third-party booking channels, and social media platforms, while maintaining consistency with brand guidelines.
• Revenue and Demand Generation: Collaborate with Revenue Management to develop and execute promotional strategies, including OTA (Online Travel Agency) initiatives and demand generation campaigns. Identify and pursue incremental marketing opportunities through partnerships, third-party platforms, and local tourism boards to expand reach and drive bookings.
• Team Leadership and Collaboration: Lead a dynamic team of marketing professionals, fostering a culture of innovation, accountability, and excellence. Work closely with internal and external stakeholders—including Area Directors of Marketing, Sales teams, and agency partners—to ensure seamless execution of marketing plans and deliverables.
• Performance Analysis and Reporting: Monitor, analyze, and interpret key marketing metrics to assess campaign performance and ROI. Prepare comprehensive reports for stakeholders, including the General Manager, Sales and Revenue Management leaders, and ownership, with actionable insights to refine strategies and drive continuous improvement.
• Content and Asset Management: Oversee the production of high-quality marketing assets, such as photoshoots and promotional materials, to ensure the Marketing team has up-to-date, compelling content for distribution across all channels. Stay abreast of digital trends, SEO best practices, and emerging technologies to enhance the property’s online visibility and engagement.

Qualifications and Experience

To excel in this role, you must possess a blend of strategic vision, operational expertise, and a passion for hospitality marketing. The ideal candidate will have:

• A bachelor’s degree in Business Administration, Marketing, Sales, or a related field from an accredited university. A master’s degree or advanced certification in a relevant discipline is a plus.
• Minimum of 2 years of progressive experience in hospitality sales, spa sales, or a comparable professional environment. Candidates with a strong track record in luxury or high-end hospitality marketing are highly preferred.
• Proven leadership experience in managing marketing teams and cross-functional projects, with a demonstrated ability to drive revenue growth and brand differentiation.
• Expertise in digital marketing, including SEO, content strategy, social media management, and OTA optimization. Familiarity with marketing analytics tools and platforms is essential.
• Exceptional communication and presentation skills, with the ability to articulate complex marketing strategies to diverse audiences, from executive leadership to external partners.
• A results-driven mindset with a commitment to continuous learning and adaptation in a dynamic industry landscape.

Why Join Us?

As the Director of Marketing at AMAALA, you will have the opportunity to shape the future of a world-class luxury destination. You will work alongside a talented team of professionals in a fast-paced, innovative environment where your contributions will directly impact the property’s success and reputation. We offer a competitive compensation package, professional development opportunities, and the chance to make a lasting mark in the hospitality industry.