Head of Marketing

About Loop

At Loop, we address one of the most critical challenges of our time: waste disposal and unproductive material accumulation. Our mission is to create meaningful environmental and economic impact by championing recycling and the efficient reuse of resources. Operating within the circular economy framework, Loop generates revenue by reselling donated clothing to individuals, businesses, and factories, thereby enabling sustainable reuse at scale. As Loop expands its footprint across Saudi Arabia, marketing emerges as a pivotal function—one that educates the market, drives behavioral transformation, and cultivates a trusted, recognizable brand identity.

The Role: Head of Marketing

We are seeking a seasoned Head of Marketing to lead and scale Loop’s marketing function in Saudi Arabia. This is a strategic and execution-focused leadership position responsible for defining Loop’s marketing strategy, Go-To-Market (GTM) approach, and brand presence, while driving performance-driven growth initiatives. The Head of Marketing will oversee the department, own key performance targets, manage budgets, and directly influence lead generation and brand awareness across the region.

Reporting Line & Team Structure

• Reports to: CEO
• Manages: The Marketing Department, including:
  • Senior Performance Marketing Specialist
  • Marketing Operations Specialist
  • Content Writer & Business Development Manager
  • Graphic Designer

This role requires active leadership, coaching, hiring, and, when necessary, making difficult performance-related decisions to ensure team excellence and alignment with organizational goals.

Key Responsibilities

Marketing Strategy & Go-To-Market (GTM)

• Define and own the end-to-end marketing strategy, GTM plans, and channel mix to maximize impact.
• Develop clear positioning, messaging, and branding strategies tailored to Loop’s services and mission.
• Design and execute integrated marketing campaigns to drive clothing donations, foster brand trust, and amplify Loop’s sustainability message.

Growth & Performance Marketing

• Own all lead-generation key performance indicators (KPIs), with a strong emphasis on performance, conversion rates, and funnel optimization.
• Reduce reliance on paid acquisition by increasing leads from organic and non-paid channels.
• Oversee paid media strategy, including budget ownership, performance tracking, and optimization to ensure maximum return on investment.

Leadership & Team Management

• Lead, manage, and develop the marketing team to achieve ambitious growth targets and organizational objectives.
• Set clear goals, performance metrics, and accountability frameworks across the team to drive consistent results.
• Hire, onboard, and scale the team as needed; make decisive people-management decisions to maintain high performance standards.

Analytics & Optimization

• Conduct in-depth analysis of marketing performance data to identify gaps, opportunities, and areas for improvement.
• Review funnel metrics, channel performance, click-through rates (CTRs), and conversion rates to refine strategies and enhance effectiveness.
• Leverage tools such as CRM systems, analytics platforms, and tag management systems to inform data-driven decision-making.

Content & Brand Building

• Oversee content strategy across all channels, ensuring a consistent brand voice, tone, and messaging alignment.
• Develop and curate content that effectively educates the market on sustainability, recycling, and Loop’s unique value proposition.
• Strengthen Loop’s share of voice and brand awareness through social listening, market insights, and strategic content distribution.

Key Success Metrics (KPIs)

• Number of qualified leads generated per month (donation intent registrations).
• Share of voice and brand awareness measured via social listening tools.
• Percentage of leads generated from non-paid channels.
• 90-120 day impact targets:
  • 20-30% increase in leads generated
  • 20% improvement in conversion rates
  • 10% increase in click-through rates

Must-Haves: Non-Negotiables

• Fluent proficiency in Arabic.
• Willingness to relocate to or be based in Jeddah, Saudi Arabia.
• Proven leadership experience in managing and scaling marketing teams.
• Strong decision-making capabilities with a hands-on approach to performance marketing and paid advertising.

Preferred Experience & Background

• Experience in early-stage or scaling companies, particularly in sustainability, recycling, or circular economy sectors.
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Demonstrated expertise in digital marketing, including SEO, content marketing, social media, and email campaigns.
• Proven track record of building and managing high-performing marketing teams in fast-paced environments.
• Deep understanding of consumer behavior, market trends, and competitive landscapes in the Middle East region.