HORECA - Marketing Manager

HORECA Marketing Manager

The HORECA Marketing Manager is a dynamic and strategic role responsible for driving brand visibility and market penetration within the Hotel, Restaurant, and Café (HORECA) industry. This position requires a seasoned marketing professional with a proven track record in campaign management, brand development, and stakeholder collaboration.

• Agency and Stakeholder Collaboration: Manage and foster relationships with creative/media agencies and other third-party stakeholders to coordinate marketing activities and ensure brand alignment.
• Market Research and Strategy: Conduct comprehensive market research to understand industry trends, competitor activities, and customer preferences. Develop and implement strategic marketing plans to effectively position the brand in the HORECA market.
• Campaign and Event Management: Plan, execute, and manage integrated marketing campaigns, promotions, and events targeting HORECA customers. Coordinate HORECA-focused events, trade shows, and sponsorships to enhance brand visibility.
• Content and Creative Development: Collaborate with creative teams to produce high-quality, compelling marketing materials. Ensure consistent brand messaging and visual identity across all marketing channels.
• Digital Marketing and Engagement: Oversee digital marketing initiatives to engage HORECA audiences. Utilize SEO, SEM, and other digital marketing strategies to enhance online presence and drive traffic.
• Partnership Development: Identify and establish strategic partnerships with key HORECA players to enhance brand visibility and drive mutually beneficial initiatives.
• Performance Analysis and Reporting: Analyze marketing metrics and KPIs to measure campaign effectiveness and inform future strategies. Prepare regular performance reports for leadership.
• Budget Management: Develop and manage marketing budgets for HORECA initiatives, ensuring optimal resource allocation and cost-effectiveness.

Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, with a minimum of 5-7 years of experience in marketing roles, including 2-3 years in a managerial position, ideally within the HORECA industry. Proficiency in marketing software and tools, strong analytical skills, and excellent leadership and communication skills are essential for this role.