SEO Merchandizer

SEO Merchandizer - E-Commerce Team

We are seeking a meticulous and innovative SEO Merchandizer to join our dynamic E-Commerce Team. This role is pivotal in driving our website's visibility, traffic, and search rankings through strategic SEO management.

• Manage and execute SEO activities to enhance website visibility, traffic, and search rankings.
• Monitor website performance using Google Analytics and provide actionable insights.
• Support the organization's transition from traditional SEO towards GEO (Generative Engine Optimization) and AI-led search optimization strategies.
• Stay updated with AI search, conversational search engines, and Agentic Commerce trends, and identify opportunities for the business.
• Coordinate and manage tasks between SEO/Digital agencies and internal IT teams for timely implementation of SEO recommendations.
• Collaborate with content, marketing, and technical teams to optimize website structure, content, and performance.
• Track, analyze, and report SEO KPIs including organic traffic, rankings, conversions, and user behavior.
• Develop dashboards, reports, and analysis using advanced Microsoft Excel skills.
• Create professional presentations and project updates using Microsoft PowerPoint.
• Prepare regular progress updates and performance presentations for management using simple, non-technical language.
• Stay current with the latest SEO, AI search, and digital marketing best practices.

Essential Qualifications & Skills:

• 1-2 years of practical SEO experience
• Strong hands-on expertise in Google Analytics
• Good understanding of SEO fundamentals, technical SEO, and evolving GEO/AI search concepts
• Excellent command of Microsoft Excel including reporting, formulas, data analysis, and dashboards
• Strong presentation skills using Microsoft PowerPoint
• Ability to coordinate effectively between agencies, developers, and internal stakeholders
• Strong communication skills with the ability to explain technical topics in simple and clear business language for non-technical stakeholders
• Organized, accountable, and capable of managing multiple priorities