Marketing Specialist

About Sigma Paints Saudi Arabia

As a proud member of the PPG Group—the world’s largest paint company—Sigma Paints Saudi Arabia stands at the forefront of innovation, delivering cutting-edge coating solutions tailored to the region’s most demanding environments. Our mission is to protect and enhance our customers’ assets through advanced technologies and customer-centric product development. By collaborating closely with clients, we gain deep insights into their unique challenges, enabling us to create market-leading coatings that set industry benchmarks. Our commitment to efficiency, technological advancement, and unparalleled customer service positions us as a leader in the architectural, protective, marine, and packaging coatings sectors.

Position Overview

The Marketing Specialist will play a pivotal role in driving our digital marketing initiatives, ensuring seamless execution across key platforms such as Snapchat, TikTok, Instagram, and Google Ads. This role requires a strategic blend of digital campaign management, operational coordination, and supplier relationship management to deliver high-impact marketing activities that align with brand standards, budget constraints, and timelines. The ideal candidate will thrive in a dynamic environment, balancing creative content development with meticulous performance tracking and office coordination to maximize campaign effectiveness.

Key Responsibilities

• Digital Campaign Planning & Execution: Develop and implement comprehensive digital marketing strategies, including campaign ideation, content creation, and multi-platform deployment. Collaborate with cross-functional teams to align marketing initiatives with business objectives and customer needs.
• Campaign Performance Monitoring: Utilize analytical tools and metrics to track campaign performance, identify trends, and optimize strategies for improved engagement, conversion, and ROI. Prepare detailed reports to inform stakeholders and refine future campaigns.
• Content & Creative Coordination: Oversee the production of high-quality marketing content, ensuring consistency with brand guidelines and campaign objectives. Work closely with designers, copywriters, and external partners to deliver compelling visuals and messaging across all digital channels.
• Office Coordination: Manage day-to-day office operations, including supplier communications, vendor negotiations, and logistical arrangements for on-ground campaign activities. Ensure seamless execution of marketing initiatives by coordinating resources, timelines, and budgets.

Qualifications & Skills

• A Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of three years of hands-on experience in marketing, with a proven track record in digital campaign management.
• Google Ads and Meta Blueprint Digital Marketing Certifications are highly desirable and will be considered a strong advantage.
• Exceptional negotiation, communication, and problem-solving skills, with the ability to collaborate effectively across teams and stakeholders.
• Strong analytical mindset with proficiency in data interpretation and performance optimization.
• Demonstrated ability to work in a fast-paced environment, managing multiple priorities while maintaining attention to detail and adherence to deadlines.

If you are a results-driven marketing professional with a passion for digital innovation and a commitment to excellence, we invite you to join our team and contribute to our continued success in the coatings industry.