Catering Sales Manager

Position Overview

We are seeking a dynamic and results-driven Catering Sales Manager to lead our business development initiatives and drive revenue growth within the catering and hospitality sector. In this pivotal role, you will be responsible for identifying new business opportunities, cultivating long-term client relationships, and expanding our portfolio across workforce, corporate, industrial, government, hospitality, and event catering. The ideal candidate will possess a proven track record in sales leadership, tender management, and strategic business development, with a deep understanding of the Saudi catering market.

Key Responsibilities

The Catering Sales Manager will play a critical role in shaping the future of our catering services by executing the following responsibilities:

Business Development & Sales Growth

• Identify, develop, and secure new business opportunities across workforce catering, corporate catering, industrial catering, government contracts, hospitality services, and event catering.
• Design and implement strategic sales plans to achieve revenue targets and expand Pattis’ catering portfolio.
• Generate high-quality leads through targeted networking, referrals, cold outreach, business meetings, and participation in industry events.
• Build and maintain a robust pipeline of prospective clients, ensuring consistent follow-up and engagement.

Client Relationship Management

• Establish and nurture long-term relationships with corporate, industrial, government, hospitality, and institutional clients.
• Conduct in-depth client meetings and site visits to assess operational needs and align solutions with customer expectations.
• Act as the primary liaison throughout the sales process and post-contract award to ensure seamless service delivery and client satisfaction.
• Maintain proactive communication with existing clients to uncover additional business opportunities and secure contract renewals.

Sales Proposals & Contract Management

• Develop professional, client-centric sales proposals, quotations, presentations, and commercial offers tailored to specific requirements.
• Negotiate competitive commercial terms, pricing structures, and service agreements while safeguarding profitability.
• Oversee contract documentation, ensuring compliance with company policies and regulatory standards.
• Facilitate contract renewals, amendments, and upselling initiatives to maximize revenue potential.

Tender Management & Business Opportunities

• Monitor and evaluate public and private sector tender opportunities relevant to catering and hospitality services.
• Collaborate with finance, procurement, operations, and executive leadership to prepare comprehensive tender submissions.
• Develop technical and commercial responses for RFQs (Request for Quotations), RFPs (Request for Proposals), and government tenders.
• Ensure timely and accurate submission of all tender documentation to meet deadlines.

Operational Coordination

• Work closely with Operations, Production, Kitchen, Procurement, and Logistics teams to ensure flawless service execution.
• Translate client requirements into clear operational directives to support seamless service delivery.
• Assist in the successful mobilization of new catering contracts, including onboarding and transition phases.
• Monitor service performance and coordinate rapid resolution of operational issues to maintain client trust.

Market Research & Business Intelligence

• Conduct ongoing market research to track industry trends, competitor strategies, pricing models, and emerging opportunities.
• Analyze customer needs and market demands to identify innovative revenue streams and service enhancements.
• Provide strategic market intelligence and actionable recommendations to senior management for business expansion.

Sales Performance & Reporting

• Meet and exceed monthly, quarterly, and annual sales targets through disciplined execution of sales strategies.
• Maintain meticulous CRM records, customer databases, and detailed sales activity reports.
• Prepare and present weekly and monthly business development reports, sales forecasts, and pipeline updates.
• Track and report on key performance indicators (KPIs), including conversion rates, customer retention, contract value, and profitability.

Brand Representation & Marketing Support

• Represent Pattis with professionalism and integrity during client meetings, exhibitions, networking events, and industry conferences.
• Partner with the Marketing Department to support promotional campaigns, brand initiatives, and business development efforts.
• Champion Pattis’ catering services while upholding the company’s reputation for excellence and adherence to brand values.

Qualifications & Experience

To excel in this role, candidates must meet the following criteria:

• Bachelor’s degree in Business Administration, Marketing, Hospitality Management, Sales, or a related field.
• Minimum of 5–6 years of progressive experience in catering sales, food service business development, or hospitality sales.
• Proven track record in workforce catering, industrial catering, corporate catering, or hospitality services within Saudi Arabia.
• In-depth knowledge of the Saudi corporate, industrial, and government catering market landscape.
• Hands-on experience in managing tenders and large-scale catering contracts is highly advantageous.

Required Skills & Competencies

• Exceptional business development acumen with a strong ability to identify and capitalize on opportunities.
• Advanced negotiation and relationship management skills to foster trust and long-term partnerships.
• Proficient in preparing compelling sales proposals, presentations, and commercial offers.
• Excellent communication and interpersonal skills, with the ability to engage stakeholders at all levels.
• Analytical mindset with the ability to interpret market data and translate insights into actionable strategies.
• Self-motivated, results-oriented, and capable of thriving in a fast-paced, target-driven environment.
• Proficiency in CRM software and sales reporting tools to track performance and pipeline progress.