Senior Product Specialist – R&I (Eastern Al Khobar)
الوصف الوظيفي
About AstraZeneca
AstraZeneca is a globally recognized, science-led biopharmaceutical organization dedicated to the discovery, development, and commercialization of innovative prescription medicines for some of the world’s most critical diseases. As a leader in the industry, we are committed to transforming patient outcomes through cutting-edge research, strategic collaborations, and a relentless focus on scientific excellence. Our dynamic and high-performing teams operate with agility and purpose, enabling us to identify and capitalize on market opportunities that drive progress and expand our therapeutic reach. By fostering a culture of innovation and accountability, we empower our professionals to challenge the status quo and pioneer solutions that redefine healthcare.
Site Overview: AstraZeneca in the Kingdom of Saudi Arabia
AstraZeneca’s operations in the Kingdom of Saudi Arabia are undergoing a transformative phase, aligned with the nation’s ambitious Saudi Vision 2030. Our commitment to advancing healthcare, fostering innovation, and promoting sustainable growth is at the core of our strategic initiatives. AZ KSA is evolving its capabilities to better serve patients, engage with healthcare stakeholders, and contribute meaningfully to the Kingdom’s healthcare ecosystem. Through investments in talent acquisition, digital transformation, and innovative work methodologies, we are enhancing our ability to deliver superior patient outcomes and solidify our leadership across key therapeutic areas. This evolving landscape presents an exciting opportunity for forward-thinking professionals who are eager to drive change and shape the future of healthcare in Saudi Arabia.
Role Overview
As a Senior Product Specialist – R&I in Eastern Al Khobar, you will play a pivotal role in driving clinical demand for our Biologics portfolio by engaging with key accounts and proactively identifying business opportunities. Your responsibilities will include developing and presenting value propositions tailored to stakeholder needs, recommending strategic solutions to enhance business growth, and cultivating mutually beneficial relationships with Multi-Disciplinary Teams (MDT), Decision-Making Units (DMU), and other critical stakeholders. Leveraging a deep scientific understanding of our Specialty portfolio, you will identify optimal opportunities to deliver life-changing medicines to patients, thereby contributing to AstraZeneca’s mission of improving global health outcomes.
In this role, you will influence prescribing behaviors to meet sales targets, develop and execute territory strategies, and build strong, enduring relationships with customers. Your objective will be to maximize sales volume and market share for designated products within your assigned territory, ensuring alignment with AstraZeneca’s broader commercial objectives.
Key Responsibilities
- Develop Account Strategy and Plans:
- Identify and implement strategies to enhance the positioning of AstraZeneca’s Biologics products at the local level.
- Collaborate with Sales, Franchise Managers, and Cross-Functional Teams (CFT) to develop and execute local strategies and business plans that align with organizational targets and improve product positioning.
- Conduct comprehensive market and competitor analyses to uncover territory-specific business opportunities.
- Develop detailed account plans, including resource allocation (e.g., call activities, budget) to optimize sales impact.
- Monitor and evaluate account business plans to ensure resources are directed toward high-potential customers.
- Participate in promotional initiatives to elevate product awareness and establish AstraZeneca as a trusted strategic partner with leading institutes and accounts.
- Gather critical insights from target specialties and support the launch of new indications, contributing to the expansion of AstraZeneca’s therapeutic expertise.
- Create Deep Stakeholder Relationships:
- Engage with Biologics users to discuss approved indications, product efficacy, safety profiles, and treatment protocols, thereby supporting on-label prescribing for appropriate patients.
- Establish and maintain long-term, collaborative relationships with stakeholders to foster trust and mutual growth.
- Share stakeholder insights and information within AstraZeneca to strengthen product development, marketing, and sales initiatives.
- Ensure accurate and up-to-date territory customer segmentation, database records, and call logs are maintained in Veeva.
- Deliver key promotional messages in accordance with the approved plan and marketing strategy.
- Build credibility and trust with customers by demonstrating integrity and adhering to the AstraZeneca Code of Conduct.
- Explore and expand the customer base by identifying and engaging new Biologics users.
- Reporting and Administrative Duties:
- Prepare and present regular reports on territory performance, market trends, and competitive insights to senior leadership.
- Ensure compliance with all regulatory and internal reporting requirements.
Qualifications and Experience
To excel in this role, you should possess a strong scientific background, preferably in a relevant healthcare or pharmaceutical field, along with demonstrated experience in product management, sales, or a related commercial function. Excellent communication, negotiation, and relationship-building skills are essential, as is the ability to analyze complex data and translate insights into actionable strategies. Proficiency in using CRM tools such as Veeva and a deep understanding of the Saudi healthcare market will be advantageous. Candidates should also exhibit a high degree of professionalism, ethical conduct, and a passion for driving positive change in healthcare.
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