SR. PRESELLER

Position Overview

Join PepsiCo, a global leader in the beverage and convenient foods industry, where our products are enjoyed by consumers more than one billion times a day across over 200 countries and territories. With a portfolio that includes iconic brands such as LAY’S®, DORITOS®, CHEETOS®, GATORADE®, PEPSI®, and QUAKER®—many of which generate over $1 billion in annual retail sales—PepsiCo continues to drive innovation and growth. Our vision, *PepsiCo Positive (pep+)*, underscores our commitment to sustainability and human capital, ensuring we operate within planetary boundaries while fostering positive change for both people and the planet. As a Senior Preseller, you will play a pivotal role in driving sales performance, maintaining operational excellence, and delivering unparalleled customer service within the Kingdom of Saudi Arabia (KSA) sales team.

Key Responsibilities

The Senior Preseller is responsible for maximizing sales volume, minimizing stales (unsold or expired products), achieving distribution targets, and ensuring the implementation of agreed merchandising standards across assigned accounts. This role requires a proactive approach to customer engagement, market intelligence, and operational adherence to PepsiCo’s high standards. Below are the core responsibilities and accountabilities:

• Sales Execution and Target Achievement:
  • Sell the full range of PepsiCo products to an agreed-upon list of customers, with performance measured against predefined sales targets.
  • Maintain stales (unsold or expired products) below the agreed-upon target set by the supervisor to ensure product freshness and customer satisfaction.
  • Provide the supervisor with up-to-date market information to identify and develop new sales opportunities, ensuring the team remains competitive and responsive to market dynamics.
• Customer Service and Relationship Management:
  • Deliver the highest level of service to customers, adhering to approved service standards and maintaining optimal call frequencies to ensure customer satisfaction.
  • Follow a structured daily route plan to visit customers efficiently, with the supervisor reviewing the actual customers visited during daily debriefing sessions to ensure accountability and performance tracking.
  • Monitor and maintain individual customer stock levels to minimize out-of-stock situations, ensuring products are readily available to meet consumer demand.
• Merchandising and In-Store Execution:
  • Implement agreed-upon in-store merchandising standards as communicated by the supervisor, ensuring consistent brand representation across all retail outlets.
  • Collaborate with company merchandisers, where applicable, to align on in-store execution plans and optimize product placement for maximum visibility and sales impact.
• Operational Excellence and Compliance:
  • Conduct daily and weekly vehicle checks in accordance with PepsiCo’s operating procedures to ensure the sales vehicle is clean, roadworthy, and compliant with safety regulations. Report any defects or damage to the supervisor immediately.
  • Ensure timely delivery of ready-to-ship customer orders, including accurate documentation of delivery arrangements to maintain operational efficiency and customer trust.
  • Reconcile all cash, credit sales, and cheques daily to ensure financial accuracy and accountability.
  • Adhere to PepsiCo’s grooming and presentation standards, maintaining a professional and polished appearance at all times.
• Market Intelligence and Reporting:
  • Monitor and report competitor activity within the assigned sales territory to the supervisor, providing insights that inform strategic decision-making and competitive positioning.
  • Attend training courses designed to enhance professionalism, customer service skills, and product knowledge, ensuring continuous personal and professional development.
  • Participate in daily debriefing sessions with the supervisor to review performance, address challenges, and align on priorities for the following day.

Qualifications and Competencies

To excel in this role, candidates must possess a proven track record in sales, customer service, or a related field, with a strong understanding of the FMCG (Fast-Moving Consumer Goods) industry. The ideal candidate will demonstrate exceptional communication skills, a results-driven mindset, and the ability to work independently while collaborating effectively with cross-functional teams. Proficiency in market analysis, inventory management, and merchandising standards is essential, along with a commitment to upholding PepsiCo’s core values of integrity, diversity, and inclusion.

PepsiCo is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We encourage applications from all qualified candidates, regardless of background, and celebrate the unique perspectives each individual brings to our team. Join us and be part of a dynamic organization where your contributions drive meaningful change and growth.