Social Media and Marketing Specialist

Role Overview

We are seeking a dynamic and results-oriented Social Media and Marketing Specialist to join our expanding team based in Riyadh. In this pivotal role, you will be responsible for crafting and executing innovative social media strategies, driving brand engagement, and amplifying our market presence through targeted digital campaigns. The ideal candidate will combine creative prowess with analytical precision to deliver measurable growth and foster meaningful connections with our audience.

Key Responsibilities

• Strategic Social Media Management: Develop, implement, and oversee comprehensive social media strategies tailored to our brand’s objectives, ensuring consistent brand messaging across all platforms. Manage day-to-day operations, including content scheduling, platform optimization, and community engagement to maximize reach and impact.
• Content Creation and Campaign Development: Design and produce high-quality, platform-specific content—including graphics, videos, and written posts—that resonates with our target audience. Lead the conceptualization and execution of multi-channel marketing campaigns, from initial planning to performance analysis, to drive brand awareness and customer acquisition.
• Influencer and Partnership Coordination: Cultivate and maintain a robust network of influencers, media partners, event organizers, and industry stakeholders. Negotiate and manage collaborations, sponsorships, and partnerships to enhance brand visibility and credibility. Oversee the planning and execution of exhibitions, marketing events, and promotional activities to foster engagement and generate leads.
• Digital Marketing Expertise: Leverage advanced digital marketing techniques, including audience segmentation, A/B testing, and performance tracking, to refine campaigns and optimize ROI. Utilize analytics tools to monitor KPIs, assess campaign effectiveness, and provide data-driven recommendations for continuous improvement.
• Industry-Specific Insights: Apply your expertise in the fashion, retail, or lifestyle sectors to tailor strategies that align with market trends and consumer preferences. Stay abreast of industry developments and competitive landscapes to identify opportunities for innovation and differentiation.
• Project and Stakeholder Management: Juggle multiple projects with precision, ensuring timely delivery while maintaining high standards of quality. Collaborate cross-functionally with internal teams, including design, sales, and product development, to align marketing initiatives with broader business goals. Demonstrate exceptional communication, negotiation, and relationship-building skills to foster productive partnerships.

Qualifications and Skills

• Education: Bachelor’s degree or diploma in Marketing, Communications, Business Administration, or a related field. Advanced certifications in digital marketing or social media management are a plus.
• Professional Experience: Minimum of 3–5 years of hands-on experience in social media and marketing, with a proven track record of driving engagement and achieving measurable results. Prior experience in the fashion, retail, or lifestyle industry is highly desirable.
• Technical Proficiency: Expertise in social media platforms (e.g., Instagram, LinkedIn, TikTok, Facebook), content management systems, and analytics tools (e.g., Google Analytics, Meta Business Suite). Familiarity with graphic design software (e.g., Adobe Creative Suite) and video editing tools is advantageous.
• Soft Skills: Exceptional written and verbal communication skills, with the ability to articulate ideas clearly and persuasively. Strong negotiation, relationship management, and problem-solving abilities, coupled with a proactive and adaptable approach to challenges.
• Work Environment: Thrives in a fast-paced, collaborative setting with the capacity to manage multiple priorities under tight deadlines. Demonstrates resilience, creativity, and a passion for staying ahead of industry trends.

Why Join Us?

As a member of our team, you will play a critical role in shaping the future of our brand, contributing to its growth and success in a competitive market. You will have the opportunity to work alongside industry professionals, access ongoing training and development, and enjoy a supportive, innovative work culture. If you are a strategic thinker with a flair for storytelling and a drive to make an impact, we invite you to apply and take the next step in your career with us.