Business Development Manager

Join Our Team as a Business Development Manager – B2B Sales

We are seeking a dynamic and results-driven Business Development Manager – B2B Sales to join our expanding team at a leading premium lubricant company. This pivotal role is designed for a proactive professional who thrives in cultivating new business opportunities, nurturing key accounts, and delivering value-driven sales solutions across industrial and commercial sectors. If you are passionate about driving revenue growth, building long-term client relationships, and contributing to the success of a high-performing organization, we invite you to apply.

Key Responsibilities

As a Business Development Manager, your core responsibilities will include:

• Opportunity Development: Identify, cultivate, and convert new B2B business opportunities across diverse industries, ensuring a robust and sustainable sales pipeline.
• Strategic Account Management: Build and maintain strong relationships with fleet operators, workshop owners, industrial customers, procurement teams, and senior decision-makers to drive account growth and retention.
• Customer Engagement: Conduct in-depth customer visits, site assessments, fleet analyses, and consultative needs assessments to tailor solutions that align with client objectives.
• Proposal Development: Craft compelling commercial proposals that emphasize product performance, operational efficiency, reliability, and total cost of ownership to secure competitive advantages.
• Negotiation & Closing: Lead value-based negotiations with customers, procurement teams, technical stakeholders, and senior executives to finalize contracts and secure profitable deals.
• Sales Cycle Management: Oversee the entire sales cycle, from lead generation and qualification to contract negotiation, onboarding, and long-term account expansion.
• Market Intelligence: Monitor industry trends, competitor activities, pricing dynamics, and customer buying behaviors to identify emerging opportunities and mitigate risks.
• Cross-Functional Collaboration: Work closely with Technical, Supply Chain, Marketing, and Customer Service teams to ensure seamless execution and an exceptional customer experience.
• Data Management: Maintain accurate records of sales activities, forecasts, opportunities, and customer interactions using CRM systems and Microsoft Excel.

Target Customer Segments

This role focuses on engaging with key customer segments, including:

• Large transport and commercial fleet operators
• Construction and heavy equipment companies
• Oil & Gas companies, contractors, and service providers
• Manufacturing and industrial businesses
• Franchise workshops, service centers, and multi-location workshop networks

Ideal Candidate Profile

We are looking for a candidate with the following qualifications and experience:

• Proven B2B Sales Expertise: Strong consultative selling and solution-based sales experience, with a track record of negotiating based on value rather than price.
• Commercial Acumen: Deep understanding of margins, forecasting, profitability, and pipeline management to drive sustainable revenue growth.
• Communication & Presentation Skills: Exceptional ability to build relationships, deliver persuasive presentations, and handle objections with confidence.
• Technical Proficiency: Advanced skills in Microsoft Excel and CRM systems to track performance and optimize sales strategies.
• Industry Knowledge: Experience in lubricants, automotive, commercial fleets, industrial products, construction equipment, or oil & gas industries is highly advantageous.

Qualifications & Experience

To qualify for this role, candidates must meet the following criteria:

• A Bachelor’s degree in Business, Marketing, Engineering, or a related field.
• Minimum of 5 years of experience in Business Development, B2B Sales, Key Account Management, or Industrial Sales.
• Demonstrated success in generating new business, winning strategic accounts, negotiating contracts, and consistently exceeding sales targets.
• Willingness to travel for customer meetings, site visits, workshops, and industry events to foster relationships and drive business growth.

Key Performance Indicators (KPIs)

Success in this role will be measured by the following KPIs:

• New customer acquisition and qualified lead generation
• Sales revenue, volume, profitability, and market share growth
• Conversion of competitor accounts to our portfolio
• Proposal submission and win rate optimization
• Expansion of business across fleet, construction, manufacturing, oil & gas, and workshop accounts
• Accuracy in sales forecasting and effective pipeline management
• Customer retention, repeat business, and key account development