SR. PRESELLER

Senior Preseller – PepsiCo (Dammam)

PepsiCo, a global leader in the food and beverage industry, is seeking a highly motivated and experienced Senior Preseller to join our dynamic team in Dammam. In this pivotal role, you will serve as the key liaison between PepsiCo and our valued retail partners, ensuring seamless execution of sales strategies, maximizing product visibility, and driving revenue growth. The ideal candidate will possess a proven track record in sales leadership, exceptional negotiation skills, and a deep understanding of the FMCG (Fast-Moving Consumer Goods) sector.

Key Responsibilities

The Senior Preseller will be responsible for a range of critical functions designed to enhance PepsiCo’s market presence and strengthen relationships with retailers. Your core duties will include:

• Strategic Sales Planning: Develop and implement tailored sales strategies to meet and exceed revenue targets, aligning with PepsiCo’s corporate objectives and regional market demands.
• Retail Partnership Management: Cultivate and maintain strong, long-term relationships with key retail partners, including supermarkets, hypermarkets, and convenience stores, to secure optimal shelf space and promotional placements.
• Merchandising Excellence: Oversee the execution of in-store merchandising initiatives, ensuring products are displayed attractively and in accordance with PepsiCo’s brand standards to drive consumer engagement and sales.
• Performance Analysis & Reporting: Monitor sales performance, market trends, and competitor activities, providing actionable insights and recommendations to senior management to inform strategic decision-making.
• Promotional Campaigns: Lead the planning and execution of promotional campaigns, including pricing strategies, bundling offers, and seasonal activations, to stimulate demand and boost market share.
• Team Leadership & Development: Mentor and coach a team of presellers and field representatives, fostering a high-performance culture and ensuring alignment with PepsiCo’s values and sales methodologies.
• Compliance & Standards: Ensure adherence to PepsiCo’s policies, industry regulations, and ethical standards in all sales and merchandising activities.

Qualifications & Skills

To excel in this role, candidates must meet the following criteria:

• Education: Bachelor’s degree in Business Administration, Marketing, Sales, or a related field. An MBA or advanced certification in sales management is a plus.
• Experience: Minimum of 7-10 years of progressive sales experience, with at least 3-5 years in a leadership or preselling role within the FMCG industry.
• Industry Knowledge: In-depth understanding of retail dynamics, consumer behavior, and market trends in the beverage and snack sectors.
• Negotiation & Communication: Exceptional negotiation, interpersonal, and communication skills, with the ability to influence stakeholders at all levels.
• Analytical Abilities: Strong data analysis skills to interpret sales reports, market data, and performance metrics, translating insights into actionable strategies.
• Technical Proficiency: Familiarity with CRM systems (e.g., SAP, Salesforce) and Microsoft Office Suite (Excel, PowerPoint).
• Language Skills: Fluency in English and Arabic is highly desirable.
• Travel Requirements: Willingness to travel extensively within the Dammam region and occasionally to other locations as needed.

Why Join PepsiCo?

PepsiCo is a company that values innovation, collaboration, and sustainability. As a Senior Preseller, you will have the opportunity to work with a diverse and talented team, contribute to iconic brands, and make a tangible impact on our business growth. We offer a competitive compensation package, comprehensive benefits, and ample opportunities for professional development in a fast-paced, results-driven environment.

If you are a results-oriented sales leader with a passion for driving excellence in the FMCG sector, we invite you to apply for this exciting opportunity in Dammam.