Trade Marketing Specialist

Job Overview

We are seeking a dynamic and results-driven Trade Marketing Specialist to join our team at Matar Al Baqmi Holding Company, based in Dammam. In this pivotal role, you will be responsible for developing and executing strategic trade marketing initiatives that drive brand visibility, enhance product distribution, and maximize sales performance across our retail and wholesale channels. The ideal candidate will possess a strong blend of analytical prowess, creative thinking, and commercial acumen to elevate our market presence and foster long-term partnerships with key stakeholders.

Key Responsibilities

• Strategic Planning & Execution: Develop and implement comprehensive trade marketing strategies aligned with the company’s business objectives, ensuring optimal product placement, pricing, and promotional activities across all distribution channels.
• Market Analysis & Insights: Conduct in-depth market research to identify trends, consumer preferences, and competitive dynamics. Utilize data-driven insights to refine marketing strategies and capitalize on emerging opportunities.
• Channel Management: Collaborate closely with sales teams, distributors, and retail partners to strengthen channel relationships, negotiate promotional agreements, and ensure seamless execution of marketing campaigns.
• Promotional Campaign Development: Design and oversee the implementation of trade promotions, in-store activations, and point-of-sale (POS) materials to drive consumer engagement and boost sales volumes.
• Performance Tracking & Reporting: Monitor and evaluate the effectiveness of trade marketing initiatives through KPIs such as sell-through rates, market share growth, and return on investment (ROI). Prepare detailed reports to present findings and recommendations to senior management.
• Cross-Functional Collaboration: Work in tandem with product development, supply chain, and digital marketing teams to ensure cohesive brand messaging, efficient inventory management, and integrated marketing communications.
• Budget Management: Allocate and manage trade marketing budgets effectively, optimizing spend to achieve maximum impact while maintaining cost efficiency.

Qualifications & Skills

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. A master’s degree or professional certification in marketing is a plus.
• Experience: Minimum of 3-5 years of progressive experience in trade marketing, brand management, or a related commercial role within the FMCG, retail, or industrial sectors.
• Technical Proficiency: Strong command of Microsoft Office Suite (Excel, PowerPoint) and familiarity with marketing analytics tools (e.g., Nielsen, IRI) and CRM systems.
• Analytical & Strategic Thinking: Ability to interpret complex data sets, identify actionable insights, and translate them into strategic marketing initiatives.
• Communication & Negotiation: Excellent interpersonal and presentation skills, with the ability to influence stakeholders at all levels and foster collaborative partnerships.
• Adaptability & Innovation: A proactive mindset with a passion for staying ahead of industry trends, leveraging new technologies, and driving continuous improvement in trade marketing practices.

Why Join Us?

At Matar Al Baqmi Holding Company, we are committed to fostering a culture of excellence, innovation, and growth. As a Trade Marketing Specialist, you will have the opportunity to contribute to our ambitious vision by shaping the future of our brands and expanding our market reach. We offer a competitive compensation package, professional development opportunities, and a collaborative work environment that values your expertise and rewards your contributions.