产品经理

Job Overview

Haier is rapidly expanding its water products portfolio in the Kingdom of Saudi Arabia (KSA), encompassing a diverse range of solutions including electric storage and instant water heaters, solar water heaters, heat pump water heaters, as well as water dispensers and purifiers. To drive this growth, we are seeking a seasoned Product Manager with an in-depth understanding of the local market to lead our strategic initiatives, optimize channel partnerships, and refine product positioning tailored to the unique demands of Saudi consumers.

Key Responsibilities

The successful candidate will play a pivotal role in shaping Haier’s market entry and expansion strategy in KSA by executing the following responsibilities:

• Channel Development and Management: Identify, map, and cultivate robust relationships with distributors, dealers, and retailers across Saudi Arabia, spanning wholesale, retail, and specialized B2B/engineering procurement channels. Ensure seamless integration of Haier’s water products into these networks to maximize market penetration.
• Market Intelligence and Competitive Analysis: Conduct comprehensive market research to gather actionable insights on competitor pricing strategies, channel structures, and evolving customer purchasing behaviors. Leverage this data to inform strategic decision-making and maintain a competitive edge in the market.
• Product Localization and Positioning: Drive the adaptation of Haier’s water products to meet the specific requirements of the Saudi market. This includes ensuring compliance with SASO certification standards, addressing climate-related challenges, and aligning product features with local consumer preferences and lifestyle needs.
• Key Account Management: Establish and nurture high-value relationships with key accounts, including major developers, engineering procurement teams, and other influential stakeholders. Facilitate collaboration to secure strategic partnerships and long-term business opportunities.
• Cross-Functional Collaboration: Work closely with regional leadership and headquarters teams to align on product roadmaps, launch timelines, and marketing strategies. Ensure cohesive execution of initiatives that support Haier’s broader business objectives in the region.

Requirements and Qualifications

To excel in this role, candidates must meet the following criteria:

• Proven Experience: Minimum of three years of hands-on experience in sales, channel management, or business development within the water heater, water purifier, or related home appliance sectors in Saudi Arabia. A track record of successfully driving sales and market share growth is highly desirable.
• Established Industry Connections: Demonstrated ability to engage and manage relationships with key distributors, retailers, and B2B/engineering accounts in the water products category. Prior experience in the Saudi market is essential.
• Market Insight: A deep and current understanding of the local competitive landscape, including pricing dynamics, consumer trends, and regulatory requirements such as SASO certification.
• Language Proficiency: Fluency in both Arabic and English is mandatory to effectively communicate with stakeholders and navigate the local business environment.
• Geographic Flexibility: Candidates must be based in or willing to relocate to Riyadh or Dammam, the primary hubs for Haier’s operations in Saudi Arabia.

This role offers a unique opportunity to contribute to Haier’s ambitious growth strategy in KSA while working alongside a global leader in home appliances. If you are a results-driven professional with a passion for the water products industry and a commitment to driving market success, we encourage you to apply.