Senior Marketing Specialist

Join Our Dynamic Marketing Team at T&S

At T&S, marketing is the driving force behind our strategic vision, creative excellence, and measurable impact. Our Marketing Team serves as the backbone of how our brands communicate, expand, and engage with diverse markets across key industries, including Human Capital Excellence (HCE), Digital & SAP Solutions, SPORTX, Construction & Design, and ASDR – our international business division. We foster an environment where collaboration, innovation, and curiosity thrive, empowering our team to transform bold ideas into compelling campaigns, captivating stories, and immersive digital experiences that deliver tangible business results.

As a member of our Marketing Team, you will:

• Be part of a forward-thinking, supportive, and high-performing team;
• Contribute to high-impact regional growth initiatives;
• Work on a diverse portfolio of brands and projects that challenge and inspire;
• Enjoy the freedom to experiment, learn, and advance your professional capabilities.

We are seeking a results-driven Senior Marketing Specialist to join our team and elevate our marketing efforts to new heights. If you are passionate about turning strategic vision into actionable campaigns and thrive in a collaborative, fast-paced environment, we invite you to apply.

Role Overview

The Senior Marketing Specialist is responsible for translating business objectives into high-impact marketing strategies and campaigns that enhance brand visibility, foster customer engagement, and accelerate business growth. This role plays a pivotal part in the Marketing function by designing, executing, and optimizing integrated marketing initiatives across both digital and traditional channels. The ideal candidate will ensure all marketing activities are strategically aligned with organizational goals, brand guidelines, and performance benchmarks.

Key Responsibilities

As a Senior Marketing Specialist, your core responsibilities will include:

• Leading the execution of integrated marketing campaigns across digital and offline channels in alignment with the company’s growth strategy;
• Supporting lead generation and demand creation initiatives aimed at attracting high-quality prospects;
• Collaborating with internal stakeholders—including design, content, and sales teams—to ensure cohesive messaging and timely project delivery;
• Managing and curating marketing assets such as brochures, presentations, landing pages, and website content;
• Monitoring and analyzing key performance metrics, including lead volume, cost per lead (CPL), and conversion rates, to drive data-informed optimizations;
• Conducting comprehensive market and competitor research to uncover growth opportunities and inform strategic decisions;
• Supporting event planning, partnership development, and promotional activities as needed;
• Ensuring consistent brand representation across all communication materials and marketing channels;
• Maintaining accurate documentation, reporting, and analysis of marketing activities and outcomes.

Requirements

To excel in this role, you should meet the following qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field;
• 2–4 years of progressive marketing experience, preferably within a B2B context, with exposure to B2C environments considered a plus;
• Proven track record in digital marketing, including campaign execution and channel management;
• Familiarity with CRM systems, analytics platforms, and lead management processes;
• Prior experience in industrial, technical, or tools-related industries is advantageous.

Core Competencies

We are looking for a candidate who demonstrates:

• Strategic Thinking: Ability to develop and implement marketing strategies that align with business objectives and drive measurable outcomes;
• Creativity & Innovation: A passion for crafting compelling, high-impact campaigns that resonate with target audiences;
• Collaboration & Communication: Strong interpersonal skills to engage effectively with cross-functional teams and external partners;
• Organizational Agility: Capacity to manage multiple projects, prioritize tasks, and meet deadlines in a dynamic environment;
• Analytical Mindset: Commitment to data-driven decision-making and continuous improvement through performance analysis and optimization;
• Attention to Detail: Precision in executing campaigns, managing assets, and maintaining brand consistency.

Performance Metrics

Your success in this role will be measured by:

• Campaign performance and ROI;
• Brand awareness and customer engagement levels;
• Quality and volume of generated leads;
• Adherence to project timelines and budget constraints;
• Accuracy and timeliness of marketing reporting and insights;
• Stakeholder satisfaction across internal and external partners.

Collaboration & Relationships

This role requires close collaboration with:

• Internal Teams: Marketing, Sales, Business Development, Product Development, Corporate Communications, and senior leadership;
• External Partners: Marketing agencies, media outlets, vendors, event organizers, and other third-party collaborators.