Marketing Lead – Pediatric Vaccines

About the Role

As the Marketing Lead for Pediatric Vaccines in Saudi Arabia, you will spearhead commercial excellence and expand market presence within one of the most dynamic growth platforms in the healthcare sector. Your mission will be to safeguard the health of infants and children across the region by leveraging cutting-edge science, mRNA innovation, and AI-driven breakthroughs. This pivotal role offers the opportunity to contribute to Sanofi’s global efforts in advancing immunization, shaping the future of pediatric healthcare, and protecting millions of vulnerable patients. Join a team that is at the forefront of transforming lives through next-generation vaccination solutions.

About Sanofi

Sanofi is a global biopharmaceutical leader driven by research and development, powered by artificial intelligence, and committed to improving lives through transformative science. Our deep expertise in immunology and a robust pipeline of innovative medicines and vaccines enable us to address critical health challenges worldwide. By uniting scientific rigor with a patient-centric approach, we strive to deliver meaningful growth while advancing the frontiers of healthcare. Together, we work to turn the impossible into reality, ensuring healthier futures for generations to come.

Main Responsibilities

The Marketing Lead – Pediatric Vaccines will be responsible for a comprehensive range of strategic and operational duties, including:

• Market Insights and Foresight: Gather and analyze insights from diverse sources such as direct customer engagement, field visits, market research, and trend analysis to gain a deep understanding of patients, prescribers, and payers within a competitive landscape.
• Business Assessments: Evaluate brand and portfolio competitiveness, aligning growth opportunities with regional and global brand strategies to maximize impact.
• Brand Positioning and Strategy: Develop and validate a differentiated brand positioning and value proposition, crafting credible competitor strategies and building scientific evidence to support differentiation.
• Brand Marketing Planning: Design and execute the brand marketing plan in alignment with local, regional, and global strategies, tailoring route-to-market strategies for new product launches and monitoring key performance indicators to assess success.
• Integrated Campaign Development: Create and oversee integrated brand campaigns that include detail aids, disease-state awareness initiatives, local and international congresses, and external expert programs, ensuring adherence to launch excellence and governance standards.
• Payer and Regulatory Engagement: Develop a comprehensive understanding of payers and regulators to formulate competitive pricing strategies and evidence-based access plans in collaboration with clinical development teams.
• Digital Marketing Leadership: Design, plan, and execute integrated digital marketing campaigns, driving a holistic Go-to-Market agenda across all digital touchpoints to enhance reach and engagement.
• Key Opinion Leader (KOL) Engagement: Develop and lead engagement plans with External Experts and thought leaders in alignment with Medical counterparts, positioning Sanofi as a trusted partner in pediatric healthcare.
• Team Leadership and Development: Lead and mentor the Key Account Manager team, focusing on performance management, training, and talent retention to cultivate a high-performing, purpose-driven team.
• Financial Stewardship: Manage full Advertising & Promotion (A&P) and Profit & Loss (P&L) responsibilities, ensuring cost-conscious expenditure and resource allocation to deliver healthy business returns on investment.

Qualifications and Experience

To excel in this role, candidates must meet the following requirements:

• Experience: Minimum of 5 years in a managerial role within the pharmaceutical industry, with a minimum of 8 years of total pharmaceutical experience. Direct experience in vaccines is mandatory, and familiarity with the Greater Gulf region is highly advantageous.
• Key Opinion Leader Engagement: Proven experience in engaging and collaborating with Key Opinion Leaders (KOLs) to drive strategic initiatives.
• Leadership and Adaptability: High learning agility with the ability to perform under pressure, manage multiple priorities, and demonstrate proactive leadership in a matrix organization.
• Analytical and Strategic Skills: Strong analytical thinking, problem-solving capabilities, project management expertise, and planning proficiency.
• Communication and Presentation: Exceptional written, verbal, and listening skills, along with expertise in forecasting, planning, and budgeting.
• Education: Bachelor’s degree in Pharmacy, Medicine, or a related field; an MBA or academic marketing degree is preferred.
• Language Proficiency: Fluency in both English and Arabic is required.

Why Join Sanofi?

By joining Sanofi, you will be at the heart of AI-driven research, intelligent manufacturing, and pioneering mRNA platforms that are revolutionizing the field of immunology. Your contributions will help protect half a billion lives annually, supporting one of the largest global vaccination initiatives in healthcare. This is your opportunity to make the impossible possible by driving innovation, improving patient outcomes, and shaping the future of pediatric immunization. Embrace a career where science meets purpose, and where your work directly impacts the health and well-being of communities worldwide.