Real Estate Marketing Lead

About Masan

Masan is a privately held real estate development firm with its headquarters in Riyadh, Saudi Arabia, and a robust presence across the Kingdom. The company is committed to redefining urban living by delivering exceptional residential and commercial spaces that embody superior design, unparalleled craftsmanship, and innovative lifestyle solutions. Sustainability and quality are at the core of every project, guiding strategic decisions and operational excellence. Masan fosters a dynamic and collaborative culture, valuing creativity, passion, and teamwork. We seek driven professionals who are eager to contribute to our long-term vision and grow alongside our expanding portfolio of landmark developments.

Role Overview

The Real Estate Marketing Lead will play a pivotal role in shaping and executing comprehensive marketing strategies for our diverse portfolio of residential and commercial real estate projects. This full-time, on-site position is based in Riyadh and requires a strategic thinker who can drive brand awareness, generate high-quality leads, and align marketing initiatives with sales and development objectives. The ideal candidate will serve as the bridge between marketing, sales, and customer service teams, ensuring cohesive messaging and seamless execution across all touchpoints.

Key Responsibilities

• Strategic Marketing Leadership: Develop and implement end-to-end marketing strategies tailored to residential and commercial real estate projects, including brand positioning, campaign development, and lead generation initiatives.
• Cross-Functional Collaboration: Work closely with development, sales, and customer service teams to synchronize marketing efforts with project timelines, business goals, and market demands.
• Channel Management: Oversee digital and traditional marketing channels, including social media, email campaigns, print media, and digital advertising, to maximize reach and engagement.
• Content & Promotional Oversight: Curate compelling content and promotional materials that highlight project features, benefits, and unique selling propositions, ensuring consistency across all platforms.
• Market & Performance Analysis: Conduct thorough market research to identify trends, opportunities, and competitive insights. Analyze campaign performance metrics to optimize strategies and enhance ROI.
• Stakeholder Engagement: Build and maintain strong relationships with key stakeholders, including investors, partners, and industry influencers, to amplify brand visibility and credibility.
• Event Coordination: Plan and execute high-impact events, presentations, and launch activities to showcase projects and engage target audiences effectively.
• Client-Centric Approach: Support client interactions by ensuring exceptional customer service and addressing inquiries or concerns in a timely and professional manner.
• Continuous Improvement: Monitor industry best practices and emerging marketing technologies to refine strategies and maintain a competitive edge in the real estate sector.

Qualifications & Skills

• Industry Expertise: In-depth knowledge of the real estate and property markets, with a strong focus on Saudi Arabia’s dynamic landscape.
• Development Experience: Proven track record in real estate development, including collaboration with cross-functional project teams from inception to completion.
• Sales & Lead Generation: Demonstrated success in driving sales and generating high-quality leads within the real estate or related industries.
• Marketing Proficiency: Hands-on experience in real estate marketing, encompassing digital marketing, social media management, campaign execution, and content creation.
• Analytical Acumen: Ability to interpret market data, segment audiences, and derive actionable insights to inform strategic decisions.
• Communication & Presentation: Exceptional verbal and written communication skills, with the ability to deliver compelling presentations and engage stakeholders at all levels.
• Education & Certifications: Bachelor’s degree in Marketing, Business Administration, Real Estate, or a related field. Relevant certifications (e.g., digital marketing, real estate) are highly desirable.
• Language Proficiency: Fluency in English is essential; proficiency in Arabic is a significant advantage.
• Location & Collaboration: Ability to work on-site in Riyadh and thrive in a fast-paced, growth-oriented environment, fostering teamwork and innovation.