Digital Marketing Specialist (Remote)

Join PulseMediaNL as a Remote Digital Marketing Specialist

We're seeking a dynamic, analytical, and results-driven professional to develop, execute, and optimize digital marketing campaigns that bolster brand awareness, drive audience engagement, and fuel business growth. This fully remote role is perfect for a marketing enthusiast who thrives in a fast-paced, collaborative environment and has a passion for data-driven strategies.

• Digital Marketing: Develop, implement, and manage multi-channel digital campaigns. Plan and execute strategies to boost brand awareness, website traffic, and lead generation. Monitor performance and optimize initiatives based on data and insights. Conduct market research to identify trends and competitive opportunities. Support the development of integrated marketing strategies aligned with business goals.
• Content & Social Media: Create, edit, and publish engaging content for websites, blogs, email campaigns, and social media platforms. Manage the company's social media presence and maintain a consistent brand voice. Develop content calendars and coordinate marketing campaigns across digital channels. Collaborate with designers and content creators to produce high-quality marketing materials. Monitor audience engagement and respond to customer interactions when appropriate.
• SEO & Website Optimization: Optimize website content using SEO best practices to improve search engine rankings. Conduct keyword research and implement on-page optimization strategies. Monitor website performance using analytics tools and recommend improvements. Collaborate with web development teams to enhance user experience and website functionality.
• Email Marketing Campaign Management: Plan, create, and execute email marketing campaigns. Segment audiences and personalize communications to improve engagement. Monitor campaign metrics including open rates, click-through rates, and conversions. Maintain email marketing databases and ensure compliance with applicable regulations.
• Analytics & Reporting: Track and analyze key marketing performance metrics. Prepare regular reports on campaign performance and ROI. Identify opportunities for optimization and recommend data-driven improvements. Monitor digital marketing KPIs and provide actionable insights to management.
• Collaboration & Communication: Work closely with marketing, sales, and creative teams to execute campaigns. Coordinate marketing initiatives across departments. Stay informed about industry trends, emerging technologies, and digital marketing best practices. Support additional marketing projects and initiatives as assigned.

Qualified candidates should possess a Bachelor's degree in Marketing, Communications, Business, or a related field, along with previous experience in digital marketing, content marketing, or online campaign management. Strong understanding of SEO, SEM, email marketing, social media marketing, and digital advertising is essential. Excellent written and verbal communication skills, strong organizational and project management abilities, and the ability to manage multiple projects while meeting deadlines are also required. Preferred qualifications include experience with Google Analytics, Google Ads, and Meta Ads Manager, familiarity with CRM and marketing automation platforms, experience using content management systems, and knowledge of marketing automation and email marketing platforms.