Associate Director - Residential Marketing

About Red Sea Global (RSG)

At Red Sea Global (RSG), we are redefining the future of sustainable and regenerative development. As a visionary developer committed to reshaping the places where people live, work, and travel, we are driven by purpose and a deep dedication to both humanity and the planet. Our transformative initiatives are not only aligned with Saudi Arabia’s Vision 2030 but also set the global standard for responsible and regenerative tourism. By joining RSG, you will play a pivotal role in creating positive change that extends far beyond our borders, leaving a lasting legacy for generations to come.

Job Purpose

The Associate Director - Residential Marketing will play a critical role in shaping and executing RSG’s luxury residential marketing strategy. This position is designed for a dynamic leader who thrives in a fast-paced, innovative environment and is passionate about elevating luxury residential branding to new heights. The ideal candidate will be responsible for developing compelling marketing propositions and campaigns that resonate with ultra-high-net-worth (UHNW) and high-net-worth (HNW) audiences across local, GCC, and international markets. Your work will ensure precision, creativity, and excellence across all marketing touchpoints, driving buyer interest, engagement, and sales.

Key Responsibilities

As the Associate Director - Residential Marketing, you will lead a range of strategic and operational initiatives to position RSG’s residential projects as the pinnacle of luxury living. Your responsibilities will include:

• Strategic Marketing Leadership: Collaborate with senior leadership to develop and execute a comprehensive residential marketing strategy that aligns with RSG’s vision and objectives. Drive buyer interest, generate high-quality leads, and convert sales through targeted campaigns.
• Agency Management: Oversee relationships with creative, digital, media, PR, and social media agencies to ensure the delivery of exceptional, on-brand, and innovative marketing outputs. Maintain a focus on timeliness, value, and creative excellence.
• Cross-Functional Collaboration: Work closely with corporate and destination marketing teams to ensure cohesive brand messaging and alignment across all campaigns and activities. Partner with operator brands to develop and approve marketing collateral that reflects the luxury and exclusivity of RSG’s residential offerings.
• Marketing Materials & Campaigns: Create and refine high-end digital and offline marketing materials tailored to showcase RSG’s residential projects to prospective buyers. Develop compelling narratives that highlight the unique value proposition of each project.
• Event & Activation Strategy: Partner with event management agencies to design and execute a robust program of launches, exhibitions, and activations. These initiatives will target UHNW and HNW audiences, driving engagement and generating qualified leads.
• Show Suite Excellence: Lead the creation and continuous refinement of exceptional show suite experiences that immerse visitors in the luxury and lifestyle offered by RSG’s residential projects.
• Digital Strategy & Optimization: Collaborate with the corporate digital team to enhance the luxury residential presence across all RSG digital platforms. Develop and implement a digital strategy that includes paid campaigns to maximize reach, engagement, and conversion.
• Brand Partnerships & Affinity Programs: Identify and establish strategic brand partnerships with luxury brands that share RSG’s positioning. Develop affinity programs that enhance the appeal of RSG’s residential propositions and create added value for prospective buyers.
• Performance Measurement & Budget Management: Establish and track departmental KPIs to measure the effectiveness of marketing initiatives. Manage the residential marketing budget with a focus on ROI, ensuring optimal allocation of resources to drive results.
• Team Leadership & Development: Provide strong leadership, guidance, and support to the marketing team to ensure the achievement of performance objectives and KPIs. Foster a culture of excellence, innovation, and continuous improvement.
• Stakeholder Engagement: Build and maintain strong relationships with internal stakeholders, including the Chief Development Officer, Executive Directors of project developments, Chief Marketing Officer, and Residential Sales Director. Collaborate effectively with external partners, including creative agencies, hotel brand residential marketing teams, and media partners.
• Compliance & Continuous Improvement: Adhere to all relevant policies, processes, and standards to ensure operational excellence. Contribute to the identification and implementation of continuous improvement initiatives that enhance departmental efficiency, cost reduction, and productivity.

Ideal Candidate Profile

The ideal candidate for this role will possess a proven track record in luxury residential marketing, with a minimum of 10 years of experience in a senior marketing leadership position. You will have a deep understanding of the UHNW and HNW markets, exceptional strategic thinking, and the ability to translate complex ideas into compelling marketing narratives. Strong leadership skills, a passion for innovation, and a commitment to sustainability and regenerative practices are essential. Fluency in English is required, and experience in the Middle East or luxury real estate sectors is highly desirable.