Sales Executive

Position Overview

We are seeking a dynamic and results-driven Sales Executive to join our team in Riyadh, Saudi Arabia. In this pivotal role, you will be responsible for driving revenue growth and achieving the hotel’s topline goals by proactively targeting and securing business across all segments. Your primary focus will be on identifying new opportunities, re-engaging past leads, and implementing strategic sales initiatives to ensure the hotel remains competitive in the market. This position requires a strategic thinker who can collaborate closely with leadership, hotel management, and cross-functional teams to maximize business potential and enhance market positioning.

Key Responsibilities

The Sales Executive will play a critical role in the following areas:

• Revenue Generation: Drive revenue by proactively soliciting business from small and large accounts, including corporate clients, groups, and transient travelers. Focus on maximizing BT (Best Available Rate) pricing strategies to optimize profitability.
• Account Management: Work closely with the Property Sales Leader (ASL or DOS/DOSM) to identify top accounts, determine optimal account deployment structures, and engage key decision-makers within each account. Develop and execute strategies to secure demand and pull-through business for assigned hotels.
• Market Intelligence & Competitive Analysis: Partner with leadership to ensure competitive sales strategies are in place. Monitor market trends, track competitor activities, and communicate real-time intelligence to stay ahead of industry developments.
• Lead Generation & Prospecting: Source new business opportunities through internal and external channels, including lead referral tools, business intelligence platforms, and third-party data sources. Re-solicit past leads, turndowns, and lost opportunities to maximize potential revenue streams.
• Property Support & Collaboration: Provide hands-on support to assigned hotels by coordinating internal mining efforts, executing property-specific sales initiatives, and ensuring seamless collaboration with Multi-Hotel Sales and U.S. Account Sales/GSO teams. Drive production from high-priority accounts, including special corporate business.
• Customer Engagement & Relationship Building: Conduct face-to-face sales activities, including account calls, site inspections, lunch-and-learn sessions, social hours, and participation in industry events such as CVB (Convention and Visitors Bureau) activities. Maintain strong customer relationships to foster long-term loyalty and repeat business.
• Reporting & Performance Tracking: Utilize internal systems to manage the sales funnel effectively, track status changes, and generate daily reports to ensure timely follow-ups and closures. Maintain accurate and up-to-date lead information in CI/TY SFA systems to support data-driven decision-making.

Candidate Profile

To excel in this role, the ideal candidate will possess the following qualifications and experience:

• Education: A high school diploma or GED is required. Alternatively, a 2-year degree in Business Administration, Marketing, Hotel and Restaurant Management, or a related field is acceptable with no prior work experience required.
• Experience: A minimum of 2 years in sales and marketing, guest services, front desk operations, or a related professional field is preferred. Experience in proactive lead generation within the hospitality industry is highly desirable.
• Knowledge & Skills: A strong understanding of property-specific business segments, including group bookings, catering, and transient travel, is essential. Familiarity with the hospitality industry and its competitive landscape is a plus. Proficiency in CRM tools, lead management systems, and sales analytics is advantageous.
• Personal Attributes: The successful candidate will demonstrate exceptional communication skills, a proactive approach to problem-solving, and the ability to work collaboratively in a fast-paced environment. Strong organizational skills, attention to detail, and a results-oriented mindset are critical for driving sales success.

Work Environment

This is a full-time, on-site position based in AlHada Area, Mekkah Road, Riyadh, Saudi Arabia. The role requires frequent travel to assigned hotels, client sites, and industry events to conduct sales activities and build relationships. The candidate must be comfortable working in a dynamic, target-driven environment with the ability to meet deadlines and exceed performance expectations.