Marketing Manager

About the Role

We are seeking a dynamic and results-driven Marketing Manager to join our team at nithar, a leading creative marketing and communication agency based in Riyadh. With over a decade of experience collaborating with top-tier brands and organizations across Saudi Arabia, we specialize in crafting innovative marketing, branding, and communication strategies that resonate with target audiences. This role offers a unique opportunity to blend strategic vision with hands-on execution, making a tangible impact in a fast-paced, creative environment.

Key Responsibilities

As a Marketing Manager, you will play a pivotal role in shaping and executing high-impact marketing initiatives. Your responsibilities will include:

Strategy & Planning

• Develop and own comprehensive marketing, communication, and branding strategies that align with business and client objectives.
• Create detailed annual and quarterly marketing plans, including clear objectives, budgets, timelines, and KPIs to ensure measurable success.
• Design integrated communication strategies that seamlessly bridge digital and offline channels for maximum reach and engagement.
• Establish and maintain strategic branding frameworks, including brand positioning, tone of voice, messaging pillars, and visual identity guidelines.
• Conduct in-depth market research, competitor analysis, and audience segmentation to inform data-driven strategies.
• Identify emerging market opportunities, innovative channels, and strategic partnerships to drive sustainable growth.

Content & Ideation

• Lead the ideation process by generating, refining, and validating creative concepts and campaign ideas that captivate audiences.
• Develop and maintain structured content calendars to ensure consistent, high-quality output across all platforms.
• Tailor content and messaging to resonate with diverse audiences, channels, and campaign objectives while maintaining brand integrity.

Campaigns & Execution

• Plan and execute multi-channel marketing campaigns from conceptualization to launch, including post-campaign analysis and reporting.
• Collaborate with internal creative teams and external partners to deliver cohesive, on-brand campaigns that meet client expectations and deadlines.
• Ensure all marketing materials and communications adhere to brand guidelines, are accurate, and are delivered punctually.

Brand & Communications

• Act as the primary guardian of the brand across all touchpoints, both internally and externally, ensuring consistency and alignment with strategic goals.
• Support client-facing communications and maintain brand consistency across all deliverables, from digital assets to printed materials.
• Monitor brand perception through feedback and data, and recommend strategic improvements to enhance brand equity and reputation.

Analysis & Reporting

• Define, track, and report on marketing KPIs and campaign performance to assess effectiveness and ROI.
• Analyze data to optimize ongoing campaigns, inform future strategies, and maximize return on investment.
• Manage marketing budgets with precision, ensuring efficient allocation of resources and transparent reporting on spend versus results.
• Stay ahead of industry trends in Saudi Arabia and the broader region, proactively applying best practices to maintain a competitive edge.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field. A Master’s degree or professional certifications in marketing or branding are advantageous.
• Minimum of five years of progressive experience in marketing, with a proven track record in developing and executing marketing, communication, and branding strategies.
• Demonstrated expertise in strategic brand building and management, with a preference for candidates with agency experience.
• Strong content creation skills, including copywriting, storytelling, and content planning across diverse formats and channels.
• Solid understanding of digital marketing channels, including social media, email marketing, SEO/SEM, and paid advertising campaigns.
• Fluency in both Arabic and English, with exceptional written and verbal communication skills in both languages.
• Deep understanding of the Saudi market, including cultural nuances, consumer behavior, and regional trends.
• Must be based in Riyadh or willing to relocate to the city.