Copywriter & Content Creator

Join Our Dynamic Marketing Team as a Copywriter & Content Creator

Are you a wordsmith with a passion for crafting compelling narratives that resonate across digital and physical landscapes? We’re seeking a detail-oriented, creative, and results-driven Copywriter & Content Creator to elevate our brand’s voice and drive meaningful engagement with our audience. This role is your opportunity to shape how our customers perceive and interact with our products and campaigns, ensuring every piece of content aligns with our brand’s identity while delivering measurable impact.

In this strategic position, you will play a pivotal role in shaping our marketing ecosystem by developing high-quality, audience-centric content that captivates and converts. Your work will span multiple channels—from social media and email campaigns to in-store signage and e-commerce product descriptions—ensuring consistency, clarity, and cultural relevance across every touchpoint. Whether you’re refining a headline, scripting a mobile-first video, or optimizing a landing page for SEO, your contributions will directly influence customer journeys and business outcomes.

Key Responsibilities

Your responsibilities will be diverse and impactful, requiring both creative flair and meticulous attention to detail. You will:

• Develop and enforce brand consistency by ensuring all marketing copy adheres to our tone of voice, language standards, and approved campaign messaging across digital, social, CRM, e-commerce, print, and in-store channels.
• Create audience-first content that aligns with customer needs at every stage of the retail journey, from initial awareness to post-purchase engagement, while driving meaningful interactions and conversions.
• Elevate content quality through rigorous editing, fact-checking, and cross-functional collaboration, leveraging performance insights to continuously refine and optimize your work.
• Collaborate seamlessly with MarCom, creative, digital, commercial, and agency partners to translate briefs into cohesive, integrated content that resonates across platforms and formats.
• Develop fresh, innovative copy and video concepts for campaigns, promotions, and always-on content, ensuring they are tailored to specific channels, target segments, and customer journey stages while staying ahead of platform trends.
• Write and refine a wide range of content, including headlines, captions, scripts, product descriptions, landing pages, emails, SMS, and point-of-sale materials, with precision and creativity.
• Verify accuracy of product details, pricing, offers, terms, and promotional content before publication, ensuring compliance with legal requirements and usage rights.
• Manage content workflows from brief development to final delivery, including adherence to deadlines, SEO best practices, and performance optimization to maximize impact.
• Leverage basic video production skills to create mobile-first video content using tools like CapCut or Adobe Premiere Pro, ensuring high-quality, engaging visual storytelling.

Why This Role Matters

As a Copywriter & Content Creator, you will be at the heart of our marketing strategy, shaping how our brand communicates and connects with customers. Your ability to blend creativity with strategic thinking will not only enhance our brand’s narrative but also drive tangible business results. This is more than a job—it’s an opportunity to leave a lasting impression on our audience and contribute to the growth of a dynamic, customer-centric organization.

What You’ll Bring to the Team

We’re looking for a candidate with a proven track record of excellence in copywriting and content creation, paired with a deep understanding of retail marketing and customer engagement. Ideal candidates will have:

• 1-2 years of experience in copywriting, content creation, or a related field, with a strong portfolio showcasing both short-form and long-form writing, as well as social video scripting, filming, or editing.
• A Bachelor’s degree in Marketing, Communications, English, Journalism, or a related discipline (preferred).
• Exceptional writing, editing, and proofreading skills, with a keen eye for grammar, storytelling, and brand voice alignment.
• Proficiency in written English, with a preference for candidates who can also contribute to Arabic copywriting or localization efforts.
• Familiarity with multiple content platforms, including social media, web, e-commerce, email/CRM, paid media, and in-store channels.
• Basic proficiency in video production tools such as CapCut or Adobe Premiere Pro, along with an understanding of mobile filming techniques.
• Foundational knowledge of SEO, platform best practices, and content performance metrics to ensure your work is both engaging and optimized for success.
• Insight into retail promotions, customer journeys, and the nuances of product communication in fast-paced campaign environments.
• Comfort with content management systems, collaboration tools, and AI-assisted drafting platforms, while maintaining a human-centric approach to content review.

If you’re ready to combine your creative talents with a strategic mindset to create content that inspires and converts, we’d love to hear from you. Join us in shaping the future of our brand’s storytelling!