Digital Content Specialist

About the Role

As a Digital Content Specialist, you will play a pivotal role in shaping and delivering compelling digital content that enhances the customer experience while aligning with IKEA’s vision of creating a better everyday life for many people. Your responsibilities will encompass the entire content lifecycle—from strategic planning and creation to optimization and localization—ensuring that our digital channels remain engaging, relevant, and high-performing. This role requires a blend of creativity, technical proficiency, and strategic thinking to drive digital excellence and support business objectives.

Key Responsibilities

• Content Strategy & Collaboration: Partner with cross-functional teams, including merchandising, SEO, and digital performance, to gather insights and identify content needs. Translate business goals and customer insights into actionable content plans that drive engagement and conversion.
• Content Management & Publishing: Organize, review, and refine content assets to meet editorial and business requirements. Create, update, and publish digital content across multiple channels, ensuring consistency, accuracy, and alignment with brand guidelines.
• Localization & Translation: Oversee the translation and localization process to ensure content resonates with diverse audiences while maintaining cultural relevance and linguistic precision.
• Performance Optimization: Continuously analyze content performance, identify opportunities for improvement, and implement data-driven optimizations to enhance user experience, SEO rankings, and digital engagement metrics.
• Content Innovation: Proactively identify gaps in the digital content ecosystem and develop new, high-impact content solutions tailored to commercial needs and local market demands. Challenge conventional approaches to drive innovation and elevate the customer journey.
• Process Efficiency: Streamline editorial workflows, enhance collaboration tools, and implement best practices to improve operational efficiency and content delivery timelines.

Qualifications & Experience

To excel in this role, you will bring a combination of technical expertise, strategic mindset, and a passion for digital content. The ideal candidate will possess:

• A Bachelor’s degree in Information Systems, Communications, Marketing, or a related field.
• 2+ years of experience in a digital content, editorial, or content management role, with a proven track record of delivering high-quality digital content.
• Hands-on experience with content management systems (CMS), digital asset management tools, and SEO platforms.
• A deep understanding of digital best practices, emerging trends, and tools that enhance content strategy, performance, and user experience.
• The ability to analyze customer needs and seamlessly integrate them into content solutions, fostering a customer-centric approach.
• Strong communication and stakeholder management skills, with the capacity to articulate complex ideas clearly and drive alignment across teams.

Why Join Us?

At IKEA, we believe in the power of great design and functionality to transform everyday life. As a Digital Content Specialist, you will contribute to this mission by creating digital experiences that inspire and empower our customers. You will work in a dynamic, collaborative environment where innovation is encouraged, and your contributions will have a tangible impact on our global digital presence. If you are passionate about digital content, thrive in a fast-paced setting, and are eager to shape the future of e-commerce, we invite you to apply and be part of our journey.