Marketing Assistant Manager

About the Role

As a Marketing Assistant Manager at our esteemed Accor-affiliated hotel, you will play a pivotal role in shaping and executing dynamic marketing and communication strategies that elevate our brand’s presence in the competitive Dubai market. This position offers a unique opportunity to contribute to a global hospitality network comprising over 45 brands, 5,500 hotels, and 10,000 restaurants, while fostering sustainable and responsible hospitality practices. You will work closely with the Marketing and Communication Manager to develop and implement impactful PR and advertising initiatives, ensuring our hotel stands out as a preferred destination for discerning guests.

Key Responsibilities

In this role, you will be responsible for a diverse range of marketing and communication activities, including:

• Strategic Collaboration: Assist the Marketing and Communication Manager in designing and executing effective PR and advertising strategies that align with the hotel’s brand positioning and business objectives.
• Creative Content Development: Liaise with our appointed advertising agency to coordinate the design, layout, and production of marketing collateral, including stationary, brochures, advertisements, and digital graphics, ensuring adherence to brand standards and visual identity.
• Market Intelligence: Monitor and analyze competitor activities in the Dubai market, including promotions, offers, and advertising campaigns, to identify trends and opportunities. Maintain a comprehensive filing system to track this information and support data-driven decision-making.
• Trend Analysis: Stay abreast of Food & Beverage industry trends and competitor strategies to inform marketing initiatives and enhance the hotel’s offerings.
• Public Relations: Act as the primary liaison between the hotel and our PR agency to generate media coverage and write-ups that highlight the hotel’s unique features and achievements. Assist in creating and updating press kits, press releases, and other communication materials to ensure consistent messaging.
• Media Relations: Develop and nurture relationships with key media contacts, opinion leaders, and local VIPs to amplify the hotel’s reach and reputation. Build and maintain a robust database of these stakeholders for targeted outreach.
• Promotional Campaigns: Collaborate with the Marketing and Communication Manager to design and execute sales promotions in partnership with external entities such as embassies, organizations, yacht clubs, retail shops, financial institutions, airlines, and more.
• Digital Presence: Ensure the hotel’s web pages are current, engaging, and optimized for search engines. Provide strategic advice on maintaining a dynamic online presence to enhance internet exposure and advertising effectiveness.
• Brand Compliance: Oversee the production of marketing collateral, advertisements, and eCommerce content to ensure strict adherence to brand guidelines and corporate standards.
• Organizational Excellence: Maintain an efficient and accurate filing system, both manual and electronic, to streamline workflows and ensure seamless access to critical information.

Qualifications and Skills

To excel in this role, you should possess the following qualifications and competencies:

• Educational Background: A Bachelor’s degree in Marketing, Business Administration, Hospitality Management, Communications, or a related field.
• Professional Experience: Minimum of 2–4 years of relevant marketing experience, preferably within the hospitality, hotel, or tourism industry.
• Digital Marketing Expertise: A strong understanding of digital marketing strategies, including social media management, content creation, email marketing, and online advertising.
• Industry Knowledge: Familiarity with hotel booking platforms, brand marketing, and customer engagement strategies is highly advantageous.
• Analytical Proficiency: Experience with marketing analytics tools such as Google Analytics and social media insights to measure campaign performance and inform strategic decisions.
• Technical Skills: Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing design tools such as Canva or Adobe Creative Suite is preferred.
• Communication Skills: Excellent written and verbal communication skills in English; additional languages are a valuable asset.
• Organizational Abilities: Strong project management and multitasking skills, with a keen eye for detail and a commitment to delivering high-quality results.
• Creative Thinking: A proactive and innovative mindset, capable of developing and executing creative marketing campaigns that resonate with target audiences.
• Collaborative Spirit: The ability to work effectively across departments, fostering teamwork and aligning marketing initiatives with broader business goals.

Join our team of dedicated professionals and contribute to a culture where every action is driven by passion, purpose, and a commitment to excellence. As a Heartist®, you will be empowered to make a meaningful impact on our guests, colleagues, and the planet, while advancing your career in a dynamic and rewarding environment.