Marketing Community Lead

Role Overview

Mirai is seeking a dynamic and strategic Arabic-speaking Community Manager to spearhead our expansion across the MENA region. In this pivotal position, you will establish and nurture our local community from the ground up while leading a team of junior moderators. As the cultural bridge between Mirai’s global vision and Arabic-speaking audiences, you will ensure that our brand messaging resonates authentically and meaningfully with regional audiences.

Key Responsibilities

Community Building & Strategy

• Platform Expansion & Growth: Develop and scale Mirai’s Arabic presence across Discord, Facebook, and other relevant social platforms, fostering an engaged and loyal community.
• Cultural Localization: Adapt Mirai’s global brand messaging into native Arabic content, ensuring it aligns with regional dialects, cultural nuances, and local preferences.
• Engagement Initiatives: Design and implement community-driven programs, including Ask Me Anything (AMA) sessions, local contests, and virtual events to enhance user retention and participation.

Leadership & Mentorship

• Team Development: Recruit, onboard, and mentor junior community moderators, equipping them with the necessary tools, resources, and guidance to excel in their roles.
• Operational Excellence: Establish and maintain internal standard operating procedures (SOPs) and communication guidelines to ensure consistency and high performance within the Arabic team.
• Performance Management: Define and track key performance indicators (KPIs) for junior staff, providing regular feedback and support to uphold exceptional community support standards.

Moderation & Safety

• Cultural Sensitivity: Ensure all community interactions adhere to regional norms and values while aligning with Mirai’s global safety and moderation policies.
• Conflict Resolution: Proactively address and manage community conflicts, serving as the primary point of contact for regional crisis communication and escalation.

Requirements

Language & Communication

• Bilingual Proficiency: Native-level fluency in Arabic and professional-level proficiency in English, with the ability to seamlessly communicate with a global team in English while managing the community in Arabic.
• Cultural Expertise: A deep understanding of the MENA digital landscape, including gaming and tech culture, as well as regional social etiquette and communication styles.

Experience & Skills

• Leadership: Minimum of three years of experience in a leadership or supervisory role, with a proven track record of training and managing junior employees or volunteers effectively.
• Community Management: Three to five years of hands-on experience managing online communities across platforms such as Discord, Facebook, Telegram, and X.
• Technical Competency: Expert-level knowledge of Discord server management, moderation bots, and social analytics tools to optimize community growth and engagement.